I have a quite a few VC issues, would like to buy it regularly but like VA, it's terribly expensive. The ads are mostly blue chip, but there's a mix of average looking native ones as well. I'd say right now China actually surpasses GB & US in spending power. So I imagine ads over there are more lucrative and yield more sales than in the West? Purely speculation on my part. I kind of feel that Chinese consumers are only coming into their own now in terms of fashion. This is obviously due to the fashion industry's aggressive scramble to cash in on Chinese prosperity. Think of it, you have this wealth and all of a sudden you're inundated with luxury brands selling you all sort of aesthetics and ideals. Of course it will be daunting to develop your own individual taste. So VC is effective in the sense that they showcase a diverse selection of styles, in an accessible manner. And by mixing their models with native celebrities and Western girls they're actually blurring that divide which still persist in other Asian countries. Now about the entertainment industry I'll just say there's a lot more going on beyond the rose tinted glass, lol. And it's not for the faint-hearted.