Vogue Italia June 2015 : The China Issue

[zacatecas570]

Fei Fei is the only good cover

 

[Moofins]

Fei Fei's cover is the loveliest. I am not hating the change of pace, but I guess I am in the vast minority

 

[Oxymore]

Am I really the only one liking the Steven Klein cover?

 

[gazebo]

Multi covers? Are they serious? That's so early 2015! Maybe they want us to choose who should replace Meisel?

 

[Deleted member 116819]

I think Franca is making a marketing study to see which photographer sells more and which cover has more buzz and it is the most talked about!

They made these covers to decide with the help of VI costumers with photographer most suits for VI new journey without Meisel, Franca always said she likes continuity, so the next issue must be by one of these 4 photographers, and the chosen one will be photographing every cover from now on.

 

[simon]

I'd rather see some of the Vogue Germany covers this year as "the Italian Vogue cover" than any of this, really.

 

[anlabe32]

The cover with Fei Fei is actually really good. And the one by Craig McDean is giving me an early 00's vibe, also really nice. I hope he will be collaborating frequently.

The other two covers though. Abominations really. Burn them.

 

[Yendor]

I'm not loving any of the images yet. Happy to see Jing Wen but I really want to see Du Juan, Sui he, Ming or Liu wen inside.

 

[littlekiki]

I think Franca is making a marketing study to see which photographer sells more and which cover has more buzz and it is the most talked about!

They made these covers to decide with the help of VI costumers with photographer most suits for VI new journey without Meisel, Franca always said she likes continuity, so the next issue must be by one of these 4 photographers, and the chosen one will be photographing every cover from now on.

really good theory, i like how you think.ink:

 

[MON]

I think Franca is making a marketing study to see which photographer sells more and which cover has more buzz and it is the most talked about!

They made these covers to decide with the help of VI costumers with photographer most suits for VI new journey without Meisel, Franca always said she likes continuity, so the next issue must be by one of these 4 photographers, and the chosen one will be photographing every cover from now on.

I also think that Franca is making a marketing study amongst the 4... but my issue with that is the results she'll get might be inconclusive. Imagine if M&M's cover got the highest percentile in terms of sales but that doesn't mean they're the BEST amongst the 4. They must consider the idea that maybe some purchases were made not because they liked the cover but only because it was the only one available in the newsstand. Accessibility doesn't necessarily mean that it's well-received. Casual readers don't even know who shot the covers.. or worse, they don't even know that Steven Meisel shot covers for 27 years. And the fact that this is a "China Issue" would automatically spark interest. I do get that it's nice to have a central theme and see how the 4 would go about it, but the thing with newsstands is not every cover is available. It would only be a fair game if all 4 are available, side by side in all newsstands in the world. If 1 is missing, then results are void.

What Franca should do is to give these 4 a month of their own to shine and to deliver. She should give July - October to one of each of the four and give them the freedom to do whatever they want with the cover. Now you'll have 4 different covers. 4 different themes. 4 different styles. A fair start. Then that's the time she should monitor the sales. Who amongst the 4 shined? Who amongst the 4 sparked the most interest? Who amongst the 4 were creative enough to increase sales despite some of these months being dead months (july/august/october)? Or better yet, who failed to deliver?

 

[dodencebt]

Wait, are we sure these are foldout covers and not just a collage done for online marketing? They look too laughable to be real.

 

[Legolas]

I'm afraid to see what the future holds now for VI. That trio shot almost looks like a vintage Teen Vogue. If there is something I love about VI it has to be the way the layout is always as minimal as possible and beautifully placed... now, I'm really suffering with this chaos! ... different fonts in all of them, different colors, everything is too crowded, all over the place and I really don't know what Franca was thinking about the coherence of the art direction for the whole set, I don't see any... all 3 covers look like they belong to different magazines. Steven Klein was on a LSD bad trip while Mert & Marcus were just having a glass of white wine. I don't get this at all...

 

[testinofan]

After 27 years Steven Meisel not shot the cover, if you read is others photographer,
expect something spectacular and this did not happen.

 

[russianelf]

M&M and Sorrenti's covers in larger size

italiameisel.tumblr.com

 

[LastNight]

Mert and Marcus' cover is definitely the best, but the layout is horrible. They should have kept it to just that cover and done gold foil for the mast head/titles - it is a commemorative issue after all and a big change for Vogue Italia, so that would have been a nice touch, instead of all the unnecessary other covers with horrible fonts/colours.

 

[Lackuiew]

What is the point of having a fold out when:

a. You have the same image in 3 different colors
b. You have 3 images with 0 similarity in composition (somehow acceptable but in this case looks odd)
c. the same image duplicated and placed at the end of the fold out
d. the same image zoomed in different parts.

those fold out covers are useless and are a big joke

Although, I must admit that Craig McDean and M&M's are the killer ones (if you take out the fold out). But in terms of overall composition of the main cover, Craig McDean wins. The color combination, the pose, the mood. Perfect!

Fold out is only for Ad campaign purpose.

 

[Fiercification]

The fold-out element of the cover is so badly executable and in some ways even contemptible.

 

[orchidee]

Fei Fei's cover is the only one that I like. With Meisel leaving and Franca obviously trying to "audition" new photographers, this would have been the perfect time to give Chinese photographers a shot. I mean it's the "China Issue" after all...

 

[AD011620]

Actually Sorrenti's cover in better quality doesn't look as bad as I thought... I know M&M cover is kind of good but something is just not there...

 

[GreyVetiver]

I would have been satiated if Franca only used Feifei's cover, kudos to M&M's first cover for VI. And what is wrong with Sorrenti's cover?! I never thought that he would produce a piece of crap like this based on his previous works for VI. That looks more like a random Vogue Russia cover.