Stella McCartney !
(and Karl)
Stella for Chloe was much more diverse, fun and young ...
I mean remember Gisele in gold and denim panties ? Esther Canadas rocking those skirts and pants (the PANTS, according to my cousin, were the best jeans at the time !) ETC. ?
Then, they focused too much on the english romantic blond girl ... The early years of Phoebe were good, tho. And we can't deny the fact she is the one who really put Chloe on the map ... but it also corresponds of a complete globalization of the fashion market (w asia and south america entering the game)