tricotineacetat said:I guess most people (and by that I don´t mean the devoted fashionista) buy it because it´s a widely-known, classy luxury goods company that you can indeed find almost everywhere - at least shoes and accessories. Those nylon wallets/handbags are rather discreet status symbols compared to Vuitton´s monograme, it doesn´t need much attitude to wear them, also please don´t forget that there´s such a big part of extremely conservative pieces throughout the accessories/footwear line, I mean the worst and most unfashionable dusty footwear store could still work with this collection but so could Colette with their quirky, robot-charm-Dadaism-embellished pieces. I think that´s their strength, to appeal to almost everybody.
This is the best and most accurate description of the Prada "appeal" so far, in my view. There's no doubt that it has many (most of its) fans who just want a luxury brand to buy into. But there are quirkier pieces and also some very beautiful ones that appeal to a higher sense of aesthetic than just bling bling. Some of its higher end pieces are very similar to the much lauded Lanvin, with grossgrain silk details, purples, chiffon applique, unfinished hems. I've no interest in black nylon jackets etc but some of these things are really nice.
And they didn't destroy Lang and Sander - Lang and Sander did by selling to them.