Live Streaming... The S/S 2025 Fashion Shows
The ethos of Zara and Uniqlo are very different no? One is essentials focused and the other one is fashion focused.
I don’t think the comparison is valid.
To ordinary people, they are both fashion brands but with different aesthetics, non? One would be surprised to find out that in some countries Uniqlo is their equivalent of quite luxury that they can afford. But I understand the western perspective regarding these two brands.The ethos of Zara and Uniqlo are very different no? One is essentials focused and the other one is fashion focused.
I don’t think the comparison is valid.
But I really think that both brands offers honest products. I think the question of the ethos is interesting because, in substance, there are great basics at Zara and in the sea of polyester stuff, there are also offers in natural fibers like at Uniqlo. But Uniqlo’s selling point is about those essentials. I would add COS to the equation because it’s the fast fashion brand I buy most of my basics from.The question for me is more whether or not you can produce an 'honest' product given those prices - Something that is made with decent fabrics and construction, good cut, etc. - If I had to prioritize on anything, I would rather wear super-basic clothes delivering on those terms rather than the fashion aspect.
Jil Sander's collection wasn't exactly super fashionable or delivering on anything we hadn't come to expect from her already - Fashion had already moved elsewhere when she left her own house and I remember some members on TFS mentioning that it looked like it was aesthetically stuck in the early 2000s.
People bought it anyway for the subtle refinement in the factors I mentioned about earlier. It made me think perhaps newness isn’t that much needed when you do one thing well. Hedi would certainly agree on that.
Yes but the aesthetic is important because it will determine the way people approach those brands. Zara can play the illusion of luxury because they have appropriated the whole thing for years.To ordinary people, they are both fashion brands but with different aesthetics, non? One would be surprised to find out that in some countries Uniqlo is their equivalent of quite luxury that they can afford. But I understand the western perspective regarding these two brands.