The question for me is more whether or not you can produce an 'honest' product given those prices - Something that is made with decent fabrics and construction, good cut, etc. - If I had to prioritize on anything, I would rather wear super-basic clothes delivering on those terms rather than the fashion aspect.
Jil Sander's collection wasn't exactly super fashionable or delivering on anything we hadn't come to expect from her already - Fashion had already moved elsewhere when she left her own house and I remember some members on TFS mentioning that it looked like it was aesthetically stuck in the early 2000s.
People bought it anyway for the subtle refinement in the factors I mentioned about earlier. It made me think perhaps newness isn’t that much needed when you do one thing well. Hedi would certainly agree on that.
But I really think that both brands offers honest products. I think the question of the ethos is interesting because, in substance, there are great basics at Zara and in the sea of polyester stuff, there are also offers in natural fibers like at Uniqlo. But Uniqlo’s selling point is about those essentials. I would add COS to the equation because it’s the fast fashion brand I buy most of my basics from.
Essentially, I think that a good design, honest and pragmatic in terms of execution, with a bit of care, can last a long time.
I think, Zara beats Uniqlo and COS in terms of design and sometimes, it’s just enough. Someone can go to Zara and the design would be right. When I look at some of their coats, I’m impressed. Even on their basics.
Uniqlo has a card to play with Clare at the helm now but essentially, because the ethos of the brands are quite different, it’s a bit hard to compare.
When someone thinks: I want some khakis! Uniqlo will be the first brand on their mind probably when in fact, they can also have a comparable product at Zara.
I think this Stefano collaboration is timeless in some ways. Depending on your lifestyle, your style and what you choose from this, it can last a long time.
To ordinary people, they are both fashion brands but with different aesthetics, non? One would be surprised to find out that in some countries Uniqlo is their equivalent of quite luxury that they can afford. But I understand the western perspective regarding these two brands.
Yes but the aesthetic is important because it will determine the way people approach those brands. Zara can play the illusion of luxury because they have appropriated the whole thing for years.
I’m guilty of that too but when someone asks for a basic I genuinely direct them to Uniqlo! You want a hoodie? A khaki? A simple tshirt! The first thing on my mind would be Uniqlo.
You want something more elevated, in terms of design or even just for an event, maybe Zara or Mango and others.
And we see how the promise of both brands is different when you look at their collaborations. Look Uniqlo C and Zara by Stefano: their offers couldn’t be more different even though they comes from the same universe.
I think both collections can be timeless in their own way but is it really fair to put the 2 brands at an equal stage?