After Anna : Who Should Be The Next Editor In Chief of Vogue?

[MyConfashion]

Page Six about Chloe Malle: Anna Wintour closing in on daughter of famous actress to take over Vogue: sources

 

[likeahurricane]

I wouldn't say that magazines are dead. What's dead or dying is the system in which they have been operating for the past decades. The issue is that those in power don't want to acknowledge it and make necessary changes. No wonder people lose interest when they can have the same low-quality content for free on social media.

Magazines really are dead, I think. Look beyond fashion magazines. Magazines about every topic have been shuttering or reducing their circulation rates. There’s a reason why so many magazines now are those special commemorative theme issues

 

[MaraPiovani]

Anna wil be the last one EIC of a print magazine... who they pic, it will be a new thing, "just the digital matters", something like that... The chosen one will need to reinvet the job to survive.

 

[Lola701]

I wouldn't say that magazines are dead. What's dead or dying is the system in which they have been operating for the past decades. The issue is that those in power don't want to acknowledge it and make necessary changes. No wonder people lose interest when they can have the same low-quality content for free on social media.

Print is not dead but glossies as we knew them, seems to cherish them but paradoxically never support them as we claim to love them, are dead.
The people in power are trying their hardest in fact to slow or cover their long death.

The eco-system that contributed to those magazines has totally changed. The notion of content also and also, what people expect from a fashion magazine.

Vogue has become such a mass brand under Anna’s reign that people seems to forget that it is at it core an elitist magazine.

Glossies can’t compete today with digital but also cannot compete with their glorious past.

Apparently the rumor said that the strongest candidate so far is Eva Chen?

She would be crazy to leave IG for Vogue under the title Head of Content.
She has more influence and power at IG in my opinion.

 

[Avonlea]

Print is not dead but glossies as we knew them, seems to cherish them but paradoxically never support them as we claim to love them, are dead.
The people in power are trying their hardest in fact to slow or cover their long death.

The eco-system that contributed to those magazines has totally changed. The notion of content also and also, what people expect from a fashion magazine.

Vogue has become such a mass brand under Anna’s reign that people seems to forget that it is at it core an elitist magazine.

Glossies can’t compete today with digital but also cannot compete with their glorious past.

But do they really deserve support? I often feel that people in power never ask themselves why anyone would want to buy a particular issue. Maybe they should think about who they actually want to reach, because judging by what they are publishing, it doesn’t connect with anyone. I understand changes in the system and the way we consume media, but I don’t think that justifies the huge drop in quality in every aspect. Glossies as we understood them for the past decades are dead, but that should motivate a change in approach, and I don’t see that happening.

Maybe magazines like Vogue don’t make sense anymore, I don’t really know. When I look at small or independent publications I have the same issue. I rarely find anything compelling. Karl was right that we have the fashion we deserve, and unfortunately, that applies to every related field. It's sad but the current state of things is a reflection of the world we are living in. It's quite depressing.

I would love the see a publication with a strong point of view, that has something special, unique, interesting. It doesn't even have to be elaborate but just honest.

 

[tigerrouge]

There's a place for print yet, but it would take a serious re-imagining of the purpose of a magazine and exactly why anyone should buy it. Companies can't keep cost-cutting, whittling content down to the bare minimum, expecting people to respond with interest and loyalty.

Vogue loves to use the word "disruptor" for everyone it features on its pages without ever seeming to apply the term to its own product (and it's thanks to Vogue's continued over-use of the word that I've come to hate the sight of it).

 

[NYLA22]

I TOLD YA!

And I told you already her name. (My bet is CLAIRE THOMSON-JONVILLE for sure. She will bring new energy to Vogue US. Don’t forget that Anna put her in Vogue France. On her appointment Anna Wintour said "Claire brings a depth of experience as a stylist, fashion editor and journalist, and she has an incredibly exciting vision for Vogue France. Maintaining its French character is of paramount importance to her, as is the discovery of new talent in fashion, wellness, beauty, arts, and culture. She is already off to a wonderful start and I am excited to see the title reflect her sensibility and point of view.”)

We all knew from the start. But she is a good choice. She might be obediant, but she’s bold and has a great style.

They are talking about Selby Drummond, who was accessories director at Vogue (and who was very involved in the CFDA Vogue Fashion Fund), then left to work in tech. She would be a great choice, actually. She's sharp and stylish.

 

[Lola701]

But do they really deserve support? I often feel that people in power never ask themselves why anyone would want to buy a particular issue. Maybe they should think about who they actually want to reach, because judging by what they are publishing, it doesn’t connect with anyone. I understand changes in the system and the way we consume media, but I don’t think that justifies the huge drop in quality in every aspect. Glossies as we understood them for the past decades are dead, but that should motivate a change in approach, and I don’t see that happening.

Maybe magazines like Vogue don’t make sense anymore, I don’t really know. When I look at small or independent publications I have the same issue. I rarely find anything compelling. Karl was right that we have the fashion we deserve, and unfortunately, that applies to every related field. It's sad but the current state of things is a reflection of the world we are living in. It's quite depressing.

I would love the see a publication with a strong point of view, that has something special, unique, interesting. It doesn't even have to be elaborate but just honest.

Yes they deserved support. The problem is that on going gap between what people consume and are obsessed by and what they claims they want.
Putting Madonna on the cover of Vogue and some people up to Lauren Sanchez is supposedly disruptive but yet, in a society obsessed about celebrity, it seems more than relevant.
The stories of glossies is the story of a snake that bite his own tail.

The foundation of the aesthetic of Anna’s Vogue is linked with the arrival of ELLE in the US. She chose for her Vogue to be more mainstream in appearance but even more elitist in content. The magazine became the publication that made people dream. We dreamed for years. I woke up from that dream years ago but the illusion of that dream is what has made Anna necessary now for CN.

Yes I don’t think a Vogue or a Numero are necessary today in the landscape. I’m 40 and I relate to something else. I can flip old magazines because my taste has become more sharp, I can appreciate the pictures and articles in a different way but mostly I have an emotional connection with them.

A magazine like Vogue is not supposed to do what people want. It is supposed to follow the POV of the editor. Editing means eliminate. You becomes an authority by anticipating things that people don’t know they want yet.
Tbh, judging by the comments on social media praising any other mediocrity, I fear of seeing what a publication trying to appeal to those people may look like.

You have social media to appeal to the mass. You have metrics to target content…

Anna’s POV as strong as it is has run stale. It’s like Emmanuelle doing jeans and Chanel on skinny blonde girls for 20 years at Vogue or Carine doing her styling tricks.

There are a lot of magazines who are more independent, who maybe don’t face the same level of scrutiny and politics that a Vogue faces.

I would love for the next HOC to come and turn the house down but you have jobs to maintain, advertisers to please while executing your vision (if you have any). I expect the new Vogue to be like Bazaar by Samira…Fine. As long as they have good content on YouTube, the mass will be pleased no?

And yes, Karl was right. We have the fashion we deserve. If the most beautiful person in the world can only give what they have, maybe it’s also right to accept that this institution has given everything it could.

There are prizes for fashion designers. There are no contest for fashion writers. They give prizes to photography but it’s almost anonymous. Where is the new generation of Art Directors? Instead of working for magazines, they works for independent brands.

It makes me sad to see Law Roach style covers for Vogue US or GQ. It makes me sad that the people who I adore when I worked in fashion are still very much active in a big way because the new generation is not up to the standards.

There’s this ongoing issue also with the youth trying so hard to be part of the establishment. It used to be about the establishment going to the people in the side to have them reach the mainstream.

 

[callmejaeden]

Does anyone have this Puck article?
https://puck.news/magazine-cover-wars-a-conde-nast-re-org/

 

[Plax]

I honestly think EIC doesn’t need for this magazine anymore. Maybe good fashion director or art director would be enough for it.

Also, I really hope Anna just leave. She doesn’t contribute anything positive to this magazine anymore, and her high salary are just making budgets for shooting thinner and thinner.

Even after the global vogue thing, the budget was not enough. I heard from a photographer that the budget was less than even French Harper’s Bazaar. Also, it’s not enough to cover all production, so photographers are forced to spend their money. I think photographers like Annie, Steven or Mikael would be different case though.

 

[vogue28]

For me, the only suitable candidate for the position is Edward Enninful. Two years ago or so, it would have been a guarantee.

Enninful is one of the very few within the industry that has the major pull required for a title like American Vogue and the ability to propel the magazine to new heights. His British Vogue was by no means perfect but the likes of Chloe Malle, Chioma Nandi, and Eva Chen have zero style or personality. American Vogue needs a big name, despite Anna’s seemingly best efforts to diminish anyone who poses as a major threat in the past. Not a chance in hell Edward left his post at British Vogue of his own accord.

I respect and admire Wintour, but we all know there will be zero signs of major change at American Vogue with Anna still installed as global Vogue director.

 

[tigerrouge]

We'll get to see what Edward's voice and vision is, outside of the structure (or strictures) of Conde Nast, when his quarterly "72 Magazine" comes out on 12th September.