Daniel Lee - Designer, Creative Director of Burberry

[Norden]

all these consultants are telling the same stories to these brands. That’s why the look all the same. You can drill down heritage all you want. But if the way you talk about it is predictable then it will never work or stand apart.

 

[GivenchyAddict]

The "from /to " for product styling makes me nauseous. The erasure of Lee's vision is insane and how they managed to make it so bland.

Not surprised though, this brand is bland. thank you @Thefrenchy !

 

[proseccotabis]

Burberry need to set DL free and Renzo needs to ( in my dreams) give him the job at Jil Sander please. It is evident to me that the problem is not in his creations, but in management. @Lola701 I remember you echoing similar sentiments before, he is such a great designer, i wish they cherished his talent more.

 

[FashionPower]

Could you give us a hint?...

Simone Bellotti from Bally

 

[FashionPower]

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LOL they could use that image to advertise jaw restructuring cosmetic surgery...look at that pointy prominent jaw
I would love to see a before and after from Daniel like this one from Maximo Garcia (for my fellow straight forum users LOL)

 

[Denjo]

Looking at this work both at Bottega and at Burberry (so sad how they erased his vision) I am convinced more and more he would have been the perfect choice for Loewe. The only logical one too. Isn’t Bottega Kering’s Loewe after all? Just looking at the slides above, his artsy direction is so on point with Loewe imho.

 

[jeanclaude]

I was going through Burberry's report from last November https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2024/interims-november-2024/Burberry Interim Results Slides.pdf.downloadasset.pdf , they took no prisoner and sent such a massive slap across Daniel Lee's face and his vision for the brand...

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So basically they hired Lee to do weird clothes, because the classic image wasn´t working. But now that Lee´s collections aren´t working, they want to go back to the classic image again...

GENIOUS!!

 

[j02215]

^ they brought the aesthetic all the way back to the pre-Bailey struggling dark ages…it is beyond dull and will struggle even more..

this self-glorifying ceo needs to be fired asap, but the board doesn’t know any better.

 

[blueorchid]

What is Burberry supposed to be in 2025? That’s a question that really needs to be considered, because it’s unclear imo.

 

[Lola701]

NO RESPECT for those people!
Your pricing strategy did hurt the brand, not the work of the creative director!
It’s really annoying! They raised the prices because the first collection from Lee was well received…
To put it all on the talent when his track record proves that he is willing to adapt his fashion proposition is disgusting.

If that’s how people do business in the UK, no wonder they don’t seat at the table with LVMH, KERING, RICHEMONT or ZEGNA.

 

[tourbillions]

Looking at this work both at Bottega and at Burberry (so sad how they erased his vision) I am convinced more and more he would have been the perfect choice for Loewe. The only logical one too. Isn’t Bottega Kering’s Loewe after all? Just looking at the slides above, his artsy direction is so on point with Loewe imho.

bottega is not kerings loewe... it was supposed to be their hermes.

Burberry is just a mess overall. And maybe it is also not the time for lee's aesthetic anymore. No one is not buying these "humourous" luxury anymore. Everyone want either quiet stuff or super luxurious schiaperelli style clothes.

 

[vetements]

I was going through Burberry's report from last November https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2024/interims-november-2024/Burberry Interim Results Slides.pdf.downloadasset.pdf , they took no prisoner and sent such a massive slap across Daniel Lee's face and his vision for the brand...

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I actually took a good look at the `before` and `after` and realising I love everything `before` and NOTHING `after`.

and I actually also owned the bag in slide 6, Price Elevation - Not always aligned with Product Category`. It is actually a lovely bag, very well made in general, lovely hardware and fresh design overall, only complaint is the price but yes, who decided on the insane pricing? Blame the people, not the designer!

Shame shame shame on Burberry`s Management. I used to think they are one of the few major houses that is not Kering/ LVMH (because I sometimes get sick of all the inbreeding of the LV brands like Rimowa x Fendi x Dior etc) and wished them success, but now I only wish they fail hard and be banished to the darkest hell, or they will never learn.

 

[Frederic01]

That report is hilarious! Nothing about what they are doing now with this new CEO is "balancing heritage and innovation" (as they keep highlighting in the report). What they are doing is basically Michael-Kors-izing the brand to be very commercial and lack any authority whatsoever in the fashion landscape, erasing years of Lee's hard work and brand repositioning efforts.

So let me get this straight: Burberry now wants to push the outerwear AKA. the trench coat, and the check scarf every single season and move away from Daniel's vision. How exactly is that going to work? If anything it's just going to corner the brand and force them to rely too heavily on basically two categories.

It makes no sense.

Their strength is in Daniel Lee and that is the only reason why they are even relevant at this point. Take away a respected Artistic Director and Burberry is not any better than a Kate Spade or Tory Burch or Calvin Klein.

And for goodness sake, the pricing strategy is still a problem. They are selling jackets at the same price point of Gucci and Prada! Have these people completely lost their minds?

 

[PDFSD]

bottega is not kerings loewe... it was supposed to be their hermes.

Burberry is just a mess overall. And maybe it is also not the time for lee's aesthetic anymore. No one is not buying these "humorous" luxury anymore. Everyone want either quiet stuff or super luxurious schiaparelli style clothes.

bottega is not kerings loewe... it was supposed to be their hermes. ..............in theory yes with thomas ...but with Lee it became more like a Loewe trendy and lifestyle for the modern people of IG/TIK TOK

 

[FashionPower]

bottega is not kerings loewe... it was supposed to be their hermes. ..............in theory yes with thomas ...but with Lee it became more like a Loewe trendy and lifestyle for the modern people of IG/TIK TOK

It still is however, it's the only Kering brand with huge communication push on craftmanship, e.g. that certificate of craft for their permanent best sellers
Only Bottega and CHANEL clearly states on their website that they are offering unlimited warranty after purchase
This + the 8k Kalimero bucket bags and the 10k intrecciato extralarge cabat LOL

 

[Lola701]

bottega is not kerings loewe... it was supposed to be their hermes.

Burberry is just a mess overall. And maybe it is also not the time for lee's aesthetic anymore. No one is not buying these "humourous" luxury anymore. Everyone want either quiet stuff or super luxurious schiaperelli style clothes.

I think Lee’s clothes are rather serious, well made and quite timeless. I’m not sure the same can be said about his accessories.
His aesthetic is still derivative of Phoebe Philo as he is one of her people and it’s still the leading aesthetic today.

The Row and Schiaparelli are niche if we really want to look at it. Burberry sells more clothes than those brands. And on top of that, you would expect from a big brand to have some sort of stand out aesthetic compared to it competition.

And Daniel Lee’s clothes are far from Jeremy Scott.

It still is however, it's the only Kering brand with huge communication push on craftmanship, e.g. that certificate of craft for their permanent best sellers
Only Bottega and CHANEL clearly states on their website that they are offering unlimited warranty after purchase
This + the 8k Kalimero bucket bags and the 10k intrecciato extralarge cabat LOL

I can’t believe I’m going to say it but I have to defend the brands that don’t do it.
The warranty does and doesn’t mean anything really.
Some brands don’t do warranty but offers some kind of services for the care of products. They don’t generally advertise about it because it would mean creating special department for that and it would also be costly in terms of logistic.

Bottega Veneta can afford to have a warranty on their bags because they are a leather goods company and most of their offering is intrecciatto, no matter who the CD is. The same way Hermes has the same kind of thing because most of their bags have remained unchanged for more than 2 decades now.

And Chanel only have a 5 year warranty.

Gucci as it is today, is even too unstable to provide any kind of warranty. I think they do repair the bamboo and stuff like that but they are changing CD, logos and products at an insane rate so…