Discussion: Who Should Be The Creative Director of Chanel?

[Lola701]

Luxury is slowing down in China as we know so I wouldn’t doubt a little menswear relaunch to grab this market too… Also they need someone who could boost in-store customer experience.

Rich Asians have always been the main customers for Chanel menswear and they are the ones buying the womenswear anyway.

Chanel menswear capsule line started as a little vanity project from Karl from the sportswear line to a few looks available in very few selected stores. I think however the genius idea was to sign G-dragon as an ambassador as it send a signal that obviously some customers responded too. I wouldn’t be mad to see that return with a proper man bag and things like that.

But IMO, from a business POV, Hedi could be a liability for such a project that deserves long term investment.

The thing that makes Chanel slow these past few years is the fact that they aren’t driving or aren’t part of the fashion conversation. Obviously, there are people willing to buy Chanel but the fashion crowd is not gravitating to it.

So to invest in a full menswear operation from a CD who could leave after his first contract is a gamble.

 

[yslforever]

So to invest in a full menswear operation from a CD who could leave after his first contract is a gamble.

All other CDs could leave after their 1st contract anyway, if the C suit aren't happy with the sales or if they aren't cut for the job.
Basically all new CD is a gamble, menswear or not, and as you said, just a proper mans bag becoming a It bag and the investment of setting menswear operation is recouped.
And they don't need menswear everywhere, just the largest 30 flagships. It won't be affordable at all, except to Crazy Rich Asians (basically the same customers as Dolce & Gabbana Alta Sartoria), and to be honest, I don't think men, as the targeted market demographic, will react positively to the kind of price tag Chanel is commanding.
We aren't accustomed to see and pay this kind of prices, except maybe for some Hermès leather jacket, but if the Chanel tweed jackets are the same price as the Hermès leather ones, the customers choice will be easy.

 

[blueorchid]

Hmm, this is Choupette's latest insta post. I wonder if she's up to something... 🕵️‍♀️ she'll be "MORE ACTIVE"? HmMmMm....

 

[MulletProof]

^ she's just reminding us that she's French and hasn't really worked for nearly two months but it's the fall so she's back lol.

She's the sweetest little queen, already 13 💔.. happy to see her outdoors and running and being close to other cats (Siana), she really is living her best life.

 

[jeanclaude]

Hmm, this is Choupette's latest insta post. I wonder if she's up to something... 🕵️‍♀️ she'll be "MORE ACTIVE"? HmMmMm....

Choupette for Chanel! She couldn´t do worse than Virginie...

1.MEOW: Yes
2.MEOWS: No
3.MEOWS: You are fired!
4.MEOWS: Rise the prices!!
5.MEOWS: Call Slimane and ask him to do it...I am going to sleep!

 

[couturefan]

Luxury is slowing down in China as we know so I wouldn’t doubt a little menswear relaunch to grab this market too… Also they need someone who could boost in-store customer experience.

Rich asian men don't need a Chanel menswear line, they have been wearing womenswear Chanel for years already

Credits: instagram.com

 

[Kanzai]

^ Rich Asian men don't give a f*ck about fashion tbh ^^.

Those guys are just some very famous Cbiz, Kbiz actors

 

[Lola701]

Hmm, this is Choupette's latest insta post. I wonder if she's up to something... 🕵️‍♀️ she'll be "MORE ACTIVE"? HmMmMm....

I don’t know nothing about the life of a cat but how long cats lives?
The good thing about the Choupette story is that Karl made her nanny a Millionaire lol.

 

[tourbillions]

^ Rich Asian men don't give a f*ck about fashion tbh ^^.

Those guys are just some very famous Cbiz, Kbiz actors

i guess they go for more obscure mens brands. loro, zegna, brunello, hermes.

 

[yslforever]

Choupette for Chanel! She couldn´t do worse than Virginie...

1.MEOW: Yes
2.MEOWS: No
3.MEOWS: You are fired!
4.MEOWS: Rise the prices!!
5.MEOWS: Call Slimane and ask him to do it...I am going to sleep!

She’s 13 now and an old lady who has deserved her retirement :


That’s how I imagine Virginie Viard now, frolicking in the grass, basking in the sun, and checking her bank account every time she needs a mood booster.

 

[Kimihiro]

If it’s SPJ why aren’t they announcing it already? There’s no none-compete. I want to be surprised though.

 

[MulletProof]

I don’t know nothing about the life of a cat but how long cats lives?
The good thing about the Choupette story is that Karl made her nanny a Millionaire lol.

14-16 (my mom has a 17 year old cat and she's going strong but it's rare). Choupette just turned 13 so not a lot of time left.

 

[tourbillions]

choupette back in instagram... its giving me spoiler vibes. it might really be her replacing karl.

 

[Creative]

When you say “a designer followers” I think you don’t understand how the real business works. 95% of the clients don’t even know and don’t even care about who the creative director of the brand is.

If Hedi goes to Chanel it will work because he gets a lot of hype wherever he goes. It’s not because he has followers. Of course, maybe a few ones, very into fashion, do so, but that’s not how brands work.

 

[Tchi]

Rich asian men don't need a Chanel menswear line, they have been wearing womenswear Chanel for years already

Credits: instagram.com

Ok they need a Line because this is not looking good