Simple, they finally realized the heritage and simplicity narrative backfired.
Current fashion's panorama only allows for HUGE talents or shock factor in order to gain quick success.
Sabato proved to be a terrible creative and his offerings were as basic and boring as a Mango online trunkshows.
They are betting on Demna's gimmicks now...
Remember that the same board that complained about Michele's menswear of underperforming due to offering being too feminine and linked to womenswear now bets on a designer Who released a gay pride capsule and had his husband close a runway show wearing a bridal dress LOL