Vuitton's Beachy New Baby
Introducing the Damier Azur
(NEW YORK) While the classic Louis Vuitton Damier checkerboard print is about achieving the ultimate in urban lifestyles, its new cousin, the Damier Azur, evokes the glamorous and relaxed beachside resort lifestyle of the French Riviera.
The Damier Azur, featuring the same honey-colored lining as the classic Damier, will launch during the cruise period as a permanent collection. Designed to be a fresher, more luminous take on its classic cousin, Damier Azur will debut worldwide in Louis Vuitton stores in November with a complete collection of leather goods.
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A separate ad campaign - separate from a series of visuals shot by Patrick Demarchelier on display at a recent resort showing - has been created for this launch.