Gucci F/W 09.10 by Inez & Vinoodh

[LagerfeldBoy]

Omg the stripper pose!
Haha

 

[xerq]

this has got to be the most unintentionally funny campaign ever. it is so bad ,that it's good.

 

[Squizree]

This campaign signals the need of change of campaign photographers for Gucci.

I partially disagree. Although the photographs are unimpressive and somewhat lame I think that this shows that Gucci is in more need of a new designer.
No matter how lame a photographer is, sometimes if the clothes are good enough it'll still make a tempting advertisement.
This campaign had bad photography AND bad clothes, which happens to be the formula for disaster. The whole thing was doomed from the start. Over before it began.

 

[j.cruz146]

this whole deal to me honestly...
is alright...
not a fan of the inside shots, specially seeing so many campaigns before being done on site. or at least i think...
natasha and abbey to me are the only ones that did anything of what i expected the campaign to be like...
they did what the clothes were made to be done...
makes sense to me! lol
raquel is looking like a pale from to me now...

 

[slow_hands]

scanned by lizzylily @ modelhommes via Flashbang

I just hope there are some shots in which they change the clothes. I don't understand why is everyone dressed the same in every ad

 

[Squizree]

lol yeah everyone's wearing the same stuff. I think theyre showing Freja's tattoo on purpose.

 

[cottonmouth13]

the new shots scanned are great! i like this campaign. plus good to see Jacquetta. but IMO too, Anja is the star of this campaign.

 

[helmut.newton]

I think the worst thing about this campaign is the studio location. It's boring no matter how you look at it. And it makes everything look repetitive and mundane.

I think that if they shot this (exactly as it is) in a more dynamic and interesting location - the entire campaign would be awesome.

It's a shame. Whoever came up with the creative direction here needs to be fired. A photographer and a model can only do so much...

 

[Melly5525]

I like the last shot for me the clothes are enough to make this ad great, loving that dress on Natasha and I think Freja looks fierce, looking foward to seeing shots of other outfits from the collection

 

[Street_a_Licious]

sh!tting count: 3

is Freja still at it? she takes forever.

 

[haksare]

I feel like Freja's trying to seduce me in that last shot, and Natasha's warning me not to give in

 

[candlebougie]

the last shot is better than the two before - no awkward and ridiculous poses (almost)

 

[MaddieS.]

i am liking the campaign as more and more shots come out, and I'm happy that more models are showing up, like Jamie B.

It kind of reminds me of Burberry SS08 ads, with a bunch of male and female models, with some more prominent faces and some of the models were less prominent, kind of like this. And their posing and everything reminds me of it.

 

[chiellini]

PERFECT CAST for GUCCI!!!!!
PERFECT models!!!!
but ADs are really mess & boring

 

[surrealseven]

I partially disagree. Although the photographs are unimpressive and somewhat lame I think that this shows that Gucci is in more need of a new designer.

Photographers for campaigns are usually more interchangeable, moreover I&V has already
shot numerous campaigns for Gucci, which I think it's time for new photographers to come onboard.

 

[~lainey~]

the guys in this campaign look really good...they really outshine the girls on the whole

 

[FashionPower]

So Anja and Natasha are wearing the same things for the fifth time!This is unbelievable!I know Frida would have focused on models instead than on clothes,such a shame.
The poses,the stares,everything makes me thing about sexy lounge bar for lesbians ...and gosh the man ads are even worse!
By the way I don't think it's the photographers' fault,because I've NEVER liked a Gucci campaign from ages!(FW06 and SS07 were the only two I liked)

 

[balmain1914]

I don't like male models on this..esp Adrian.
And I am wondering how much Gucci has paid for this bunch of people?
I think female models will get paid more than male....esp Aunt Raquel

 

[Spike413]

How foolish of the stylist or Frida or whoever it was to keep the models in the same outfit for the entire campaign (or the first bunch of images anyway). And of all the clothes to pick from, they pulled some of the most basic pieces to use on half of the girls. All of that glitter and tacky color and half the cast winds up in black jersey? It boggles the mind.

It does offer some insight into the priorities of the company though. I mean, no luxury house would choose to show so little clothing if they actually cared about trying to sell it.

 

[vogue28]

photo - vogue28 from September UK Vogue