H&M Plans Collaboration with Mugler & Rabanne

[THD96]

H&M AND MUGLER WILL COLLABORATE ON A COLLECTION FOR SPRING 2023
H&M is proud to share that its next designer collaboration will be with the house of Mugler. The Mugler H&M collection, crafted under the direction of Mugler’s creative director Casey Cadwallader, will encapsulate the unique and vibrant spirit of Mugler. The collection will be available online and in selected stores in Spring 2023.

H&M’s history of designer collaborations is legendary and pioneering. For nearly two decades, H&M has been democratizing high-fashion by offering global audiences the chance to own special pieces of high-end designer history.

More information will be shared later

Source: hm.com


Paco Rabanne maybe next.

Sources said a second designer collaboration is planned for later in the year with Puig-owned fashion house Paco Rabanne.

The Paris-based house, which showed its spring 2023 collection at the tail end of July’s couture week, is back on the official Paris Fashion Week schedule, slated to show on March 1 at 5:30 p.m.

Contacted on Tuesday by WWD, Rabanne officials declined to comment.

Rabanne’s creative director Julien Dossena has been leading the house, famed for its Space Age designs, since 2013, applying his meticulous, contemporary touch.

Spanish founder Paco Rabanne died earlier this month at age 88, remembered for his futuristic vision and use of nonconventional materials.

Source: wwd.com

 

[dodencebt]

Genuinely scared of Mugler x H&M. I bet it'll be Balmain 2.0 in terms of hype, and every badly dressed person you know will have a bodysuit.

 

[perhydrol]

I'm surprised H&M has the kind of budget to lure brands such as Mugler and Paco Rabanne to participate in their collaborative sh*t-show. On paper, the collab with Mugler sounds great, but I'm pretty sure the quality of the items will be disgraceful as H&M gave up on that field years ago.

 

[Benn98]

Although I'm interested to see what Julien will do, I'm just a bit fatigued by these H&M collaborations because all they really do is sanitise and legitimise H&M who we should never forget is really just a sweatshop with fancy lighting that doesn't give a toss about the ethical or environmental impact of their pitiful wares.
Furthermore, it won't make these two brands specifically more profitable. They run on very niche audiences, I don't even think Mugler has a boutique in the UK? Are they ready to be scaled? Are the investors ready to push money behind advertising, real estate, trunk shows, ramp up production??

This has 'bad idea' written all over it.

 

[LadyJunon]

I'm just thinking about how poor the construction on the recreations of Cadwaller's signature will be. Despite their tackiness, they are a respectable technical feat and fast fashion isn't exactly renowned for its high-end construction.

 

[GivenchyAddict]

This thing still exists and interests people ?

The last one I have in mind is the one with Lanvin…

 

[LostInNJ]

Although I'm interested to see what Julien will do, I'm just a bit fatigued by these H&M collaborations because all they really do is sanitise and legitimise H&M who we should never forget is really just a sweatshop with fancy lighting that doesn't give a toss about the ethical or environmental impact of their pitiful wares.
Furthermore, it won't make these two brands specifically more profitable. They run on very niche audiences, I don't even think Mugler has a boutique in the UK? Are they ready to be scaled? Are the investors ready to push money behind advertising, real estate, trunk shows, ramp up production??

This has 'bad idea' written all over it.

I mean, save for the sweatshop bit, the same could be said for most brands in terms of ethics and environmental impact. Remember during peak Covid when it seemed for a brief moment that things might actually change and designers would scale back collections and shows and their imprint on the environment? That lasted all of two seconds. Sure, H&M does it x10, but if you are going to be mad at one, be mad at them all. H&M has the same "environmental policies a lot of other brands do.

Perhaps the point with these collaborations isn't to scale these brands to produce more (which is exactly what you pointed out as an issue with H&M in the first place) but rather to open them up to a wider audience. Sort of the way Chanel has its fragrance and beauty in which a customer can still buy into the brand without having to purchase a $9,000 handbag. This is just a different approach to that without needing the funding and means to go that particular route. The exposure these brands will receive (and a share of the profits) is probably enough.

 

[vogue28]

A sneak peek at H&M x Rabanne:

 

[Nimsay]

Paco doesnt translate into machine made sequin by the yard.

 

[gallianostan]

"i also wanted to apply a queer sensi-" just stop lol. so f*cking irritating.

 

[LadyJunon]

"i also wanted to apply a queer sensi-" just stop lol. so f*cking irritating.

Queer sensibilities are only fun when done by slightly deranged British (and in one case, Belgian) men who have a taste for historiscm. Otherwise, it's just generic white twink angst projected onto women.

 

[susseinmcswanny]

I need to see the menswear NOW

 

[gallianostan]

Queer sensibilities are only fun when done by slightly deranged British (and in one case, Belgian) men who have a taste for historiscm. Otherwise, it's just generic white twink angst projected onto women.

this. honestly - it's always so contrived and trashy. @Phuel always hits the nail on the head: "12yo gheyz raised on ANTM/Project Runway/Drag Race 15min-to-produce-a-design-challenge effort". it never goes beyond that. and it's the result of zero gatekeeping and zero standards. this is what happens when "faSHUN is for everyone!1!!". leave it to the experts.

 

[DK92]

Unfortunately, H&M will only open a store in Brazil in 2025... Because their collection with Rabanne made me very excited!

 

[perhydrol]

The quality of the pieces shown in the previews is an embarrassing joke, even for the standards of a collab with H&M. I don't know what's worse, those sequins pretending to be metal mesh, the jacquards, looking like cheap knockoffs of the real looks, or the ridiculously bad menswear. That is why I believe this is not the right path for expansion and the Rabanne team should have been aware of that.

 

[Cocteau Stone]

With a brand like Paco Rabanne, you really can't "fast fashionify" it at all. It loses the magic as it really meets the edge of really bad taste and tacky but the craft itself really elevates it above that. Seeing as this collections so far is a lot of stretch pre-sequin, velour and animal print all you get are party dresses and clothes. It cheapens it a whole lot, but with the pre-Christmas/New Year arrival that's kind of perfect for this collaboration to sell out. Guaranteed a whole slew of insta th*ts have their eyes on this for their New Year parties and whatnot.

The announcement party had Jared Leto looking like an idiot. But that's really nothing new.

 

[Lola701]

If they released the collection during summer with the whole hype around the Renaissance tour, maybe we would have seen chicer outfits in the audience lol.
Rabanne is on the roll even if I think this might the collaboration de trop.

 

[susseinmcswanny]

Also I just read that Rabanne is doing a home collection for the h&m collab too! "It includes accent furniture, a gleaming disc curtain, angled vases, playing cards and dice, a water bottle and more"

 

[FashionFanatico]

One of the worst designer collaboration for H&M ever made.

Just an unnecessary waste of cheap shiny fabric.
Even beats the cringefest with Anna Dello Russo for the swedes ages ago.

Rabanne is not really on a roll - it could just go downhill with this forced sell-out.

Most of the designers that were adventurous or desperate enough to collab with H&M lost in the long run, some are now even struggling to stay relevant in the business. Victor & Rolf, Kenzo, Alexander Wang, Lanvin, Cavalli? I would even add Balmain, Versace and Comme des Garçons to the losers. They all did more damage to their hip factor and well curated heritage while gaining some fast hype and infusion of cash in cheapening their designs and image.

 

[Nimsay]

Rabanne is on a roll in the fashion industry. Outside of the industry the name Rabanne is associated with strong perfumes. we should thank those perfumes for selling enough to restart the RTW label.

Back in 2010 this move wouldve solidified Rabannes place - but H&M is beyond irrelevant now so this could go either way. This could ruin them.

the sequin dresses are giving christmas sweatwe energy. pretty shrewd decision to release it in time for christmas. It will move units purely off people buying holiday wear.