Givenchy creative director Riccardo quiet plans to continue to reduce the collection of haute couture to 10 models. They will be exhibited for viewing in the mansion of the 18 th century at the Place Vendome in Paris.
"I want to make high fashion more isolated than it is now, to presentation of the collection was not a regular fashion shows" - says his idea of Ricardo calm. "People can feel the idea of haute couture - see everything and touch.
Together with the manager of LVMH, Pierre-Yves designer Russel said that the change in format will be made not for economic reasons. Moreover, a new way of presentation with mannequins, top models like Maria Carla Boscone and Lara Stone, creating lookbook with photographer Willie Vanderperre will cost 35% more than the traditional podium display.
Silence explained the changes that many devoted fans of haute couture Givenchy, including members of royal families, are unable to attend shows in the fashion week for security reasons. Haute couture means by a high-class service to which the new season will strive Givenchy.
Pierre-Yves Roussel said about that the next collection will be accompanied by unexpected cooperation in the areas of accessories and jewelry. Future brand partners are kept secret. The official presentation of the collection before the sale will be held in the salons of the company on the Avenue Georges V, which will be changed, referring to the days when there were small private screenings for a narrow range of clients.
