Jil did volume, too, but mainly with coats and in a much more refined way.
For me the problem is not oversized silhouettes but the fact that they don't seems to care about the core customer of JS.
JS is for active women, ACTIVE WOMEN (and men). So clothes that are practical, that solves problem for people with busy lives. And all of that, with a fashion twist.
Loungewear is cool but I doubt the JS woman lives the same life as the The Row woman. This is just not believable.
^^
It's interesting that you mentioned Uniqlo because I think that unfortunately, the heritage of JS is at Uniqlo and COS.
Jil Sander is supposed to be the place where we can find the most amazing and yet simple white shirt. It's supposed to be the place where we can find the most amazing and yet simple details: an interesting collar, shape or fabric.
actually they got rid of the entire archive and the earliest stuff they have is from raf's tenureTBH, JS has enough archives to survive on it own. All they need is a great marketing team, some great campaigns and I wouldn't even mind a celebrity deal. Just release archives item, collaborate with Joe McKenna and everything is perfect.
actually they got rid of the entire archive and the earliest stuff they have is from raf's tenure