Originally posted by Orochian+Mar 9th, 2004 - 5:16 am--><div class='quotetop'>QUOTE(Orochian @ Mar 9th, 2004 - 5:16 am)</div><div class='quotemain'> <!--QuoteBegin-tott@Mar 8th, 2004 - 5:02 pm
I beg to differ on this one. Any old queen with a little self-respect is familiar with Dior and Galliano.
True - but that doesn't necessarily result in strong sales. Even if every soul rushed out of their Chelsea apartments to buy Galliano's clothes the minute they hit the store racks, you'd still be looking at some pretty dim sales numbers. While gay guys are indeed a significant clientele for high-end menswear, a brand still needs a much broader demographic in order to succeed.
From the looks of the clothes, Galliano's trying to sell to that distinct group of gay cross-dressing trailer trash hustlers who work in circuses on the side - not exactly my idea of a broad audience.
And that's already an unrealistically positive assumption. Most gay guys I know aren't exactly huge fans of his. Heck, I'm a big old queen and I'm familiar with Galliano. It's just that I hate his guts. Ok, not his guts, more like everything he's managed to put on the runway. I couldn't even quite bring myself to using the word "design" in the same sentence where his name is mentioned.
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I'll say it AGAIN OROCHIAN
Read ' Fashion at the edge ' by Caroline Evans and you will gain a greater insight into what Galliano is doing ON THE RUNWAY .
The clothes that actually go into the shops ARE good design , the theatrics on the catwalk follow in a long tradition , starting with the shows at the original Parisian department stores like Le Bon Marche - Exotic spectacular for the bourgeoisie and upper classes with ' Ethnic ' design a la Liberty-London exoticism .
Sorry to be a bore about this book , but it's changed my conception of designers like Alexander McQueen ,John Galliano and Martin Margiela immeasureably , and my understanding of what they are about in their ' eccentric ' catwalk shows .
KIT B)