I used to loathe juicy. I hate the whole "sweats out in public with tacky LV bag" look and the words "juicy" across the *** and everything associated with the brand and so stayed very, very far away from it. But then out of nowhere, I bought pair of terrycloth shorts to lounge/work out in, and I was hooked. They're unbelievably softer and more well-made than a brand that costs half as much. I would never wear the stuff out in public, and I'm not a fan of a heck of a lot of their accessories, or anything with their logo on it, or anything in bright pink. But I do admit to buying a denim skirt much earlier thi year, which I liked a lot. It fit great on me and was pretty cute. So I don't completely hate this brand now, but it can be so easy to wear some of the pieces and turn it into a big "NO".