Ugh, ok. This is absolutely stunning. All her shots look like they were taken mid-pose and actually, that's what makes the campaign so stunning. The most natural I've seen her (and I've seen A LOT of her). Nothing worse than Paris trying to look hot/cute.
I'm guessing Lanvin is starting to see a profit hence the decision to invest in top photographers? Or maybe just repositioning themselves? Strangely enough, I think this could work if they keep it up. Just visually, I'd now rank the brand next to Bottega, Givenchy and all the other 'cool' brands. Ultimately it's a win for Lanvin because it means they're in 'good' company. Unlike Ferragamo, for instance.