They are just standing, doing absolutely nothing. I hate this kind of campaigns. It's outside, the cast is solid and yet, they are just there standing and holding those bags in the most forced and obvious way, without any imagination. On top of that it seems like they are all wearing the same outfit...
Seriously, what's the point to go to Miami to end up with something like that.
A studio shot with models posing would have been more successfull than this.
Ghesquiere's best campaign for Vuitton was the Patrick Demarchelier one for the Spirit of Travel thing with Liya and Julia.