Label Under Construction
To study new forms, new conceptions and perceptions of matter to shape knitwear as if it were clay, that’s what characterises the creative career of Luca Laurini, the ‘deus ex machina’ of Label Under Construction. A project aimed at setting aside the trends of conventional fashion to create products whose origins and success are to be grounded on ancient manufacturing traditions.
Their creations take their cue from a passion for and the rigour of architecture whose distinctive feature is detail planning with a desire to study in depth and show every single particular so that it becomes the primary distinctive mark of the whole item.
Articles that easily enter and suit society, devised for people who conceive dressing according to the primitive idea of decorating the body and strive after harmony through introspection.
A collection definitely aimed at formal simplicity, at geometry and its correlated mathematical ratios, which has found its distinctive mark in knitwear. A stylistic development whose pace is never imposed by the frantic rhythm of fashion but by the urge to actualise ideas loaded with small details drawn from the simple world of everyday life.
Just as any other thing consisting of size, ratios, forms and spaces, also knitwear is considered in terms of its bidimensional (2D) or tridimensional (3D) components: therefore, not a simple line on paper, but a territory rich in experiment and research that allows the creation of new ‘identities’ to wear.
Like in a black and white film the chromatic features of the items are oriented to shades that allow to interpret and live colour as pure concept and, by doing so, circumscribe its meaning.
Label Under Construction is an ever-changing reality as is well expressed by its accurate look reminiscent of the building yard world: water pipes, pallets, sumps and tie-rods make up the perfect background for the items on display.