Next week Stefano Pilati will forgo a runway show for a seven-minute video that will showcase his fall collection on British actor Simon Woods. (That's right: no models either.) "Stefano Pilati's idea was to make the experience of seeing a collection more intimate, to reduce the distance between viewer and product," a YSL spokesperson said. "He wanted to change things up this season." The film, created in collaboration with London-based production company Colonel Blimp, will debut at a dinner next Wednesday night for his friends and VIP fashion folk, and will then be distributed online the next day. We can't wait to see what kind of "video responses" it gets on YouTube.
Check back for Tim Blanks' review of the collection at the end of next week.