Prada Pre-Fall 2020 : Freja Beha Erichsen by David Sims

[Benn98]

US Vogue Digital Edition

 

[kokobombon]

I like it. It kinda looks Craig McDean-ish imo...

 

[helmutnotdead]

I don’t know why they have been so obsessed with Freja the last few years. She’s a gorgeous girl but it isn’t 2010 anymore.

 

[Benn98]

Looks like it will be another stunning Pre-Fall campaign for them, which lately seems to be better than the main ones! Love these shots, especially the 2nd one. It shows off the clothes in a great light. Very late 90s.

 

[moonmoon]

I don’t know why they have been so obsessed with Freja the last few years. She’s a gorgeous girl but it isn’t 2010 anymore.

Girl.. Its Freja she is all the time on fire - She is iconic.

 

[MyNameIs]

I don’t know why they have been so obsessed with Freja the last few years. She’s a gorgeous girl but it isn’t 2010 anymore.

I don't get this line of thinking.

 

[helmutnotdead]

Come on. She was retired and just like that, now she's the Prada woman on every single advertising campaign. I'm not against her, but I'd take Anok or Sara over her without a doubt.
Sorry, but for me she doesn't add anything.

 

[Deleted member 1957]

Love this, shes the ultimate Prada model

 

[tjasmine]

The second pic is fabulous!! Happy to see Freja.

 

[kokobombon]

Come on. She was retired

Did she retire? I never knew that, I don´t feel like I ever stopped seeing her in ads and eds...

 

[Benn98]

Come on. She was retired and just like that, now she's the Prada woman on every single advertising campaign. I'm not against her, but I'd take Anok or Sara over her without a doubt.
Sorry, but for me she doesn't add anything.

Are you sure it wasn't just a case of people not booking her for a while because that's how it seemed to me? Just asking. Because I certainly don't recall her going on record saying she's retiring - another model actually did yet we still see her in campaigns to this day.

 

[apple]

Wow, this looks promising! I will only look at Prada's Pre Fall and Resort campaigns from now on. So much better than main lines!

 

[MyNameIs]

Come on. She was retired and just like that, now she's the Prada woman on every single advertising campaign. I'm not against her, but I'd take Anok or Sara over her without a doubt.
Sorry, but for me she doesn't add anything.

Why does it matter even if she had retired? She's working now and she's booking A list jobs. If anything, the fact that she was huge ten years ago, came back from retirement and is still kicking *** is impressive.

Besides, the current "stars" can't even hold a candle for the 00s girls and that's a fact.

 

[kasper!]

I would like see Sasha or Gemma if they keeps casting icons from 00s....

 

[Royal-Galliano]

she's selling the bag quite nicely, i love that image. this is the way to go, prada!

 

[Kite]

I mean, they haven't released a collection, and she's wearing a Mens FW2020 look....god knows what's going on but its very nice.

 

[Benn98]

I mean, they haven't released a collection, and she's wearing a Mens FW2020 look....god knows what's going on.

So where is the 2nd look from? How odd!

 

[dfwn2n]

I think prefall campaigns are usually better than main campaigns is because they don’t try as hard. Just like the Oscar vs the golden globe. Stars don’t try as hard at the golden globe so they end up looking more amazing.

 

[anlabe32]

another model actually did yet we still see her in campaigns to this day.

Lol exactly. Never heard Freja say something like that.
And she's the perfect Prada girl. These shots are amazing. Would love to know who shot this.

 

[Nomar]

Freja delivers again!