Prada Pre-Fall 2020 : Freja Beha Erichsen by David Sims

[apple]

Confirmed! Photographer is David Sims, Creative Direction by Ferdinando Verderi and styling by Oliver Rizzo.

vogue.it

 

[RaisinBoy]

Yes! Thank you! Finally!

This works from the beginning to the end because the campaign – and the collection too – is quintessential Prada. Makes me want to spend money on the brand again.

I also like the videos that are on prada.com

EDIT: Is Sims the new Vandeperre in terms of doing all their campaigns?

 

[GERGIN]

Yes! Thank you! Finally!

This works from the beginning to the end because the campaign – and the collection too – is quintessential Prada. Makes me want to spend money on the brand again.

I also like the videos that are on prada.com

EDIT: Is Sims the new Vandeperre in terms of doing all their campaigns?

Hard to say since their Resort 2020 campaign it’s been a different photographer each time, so could be a one-off?

 

[Marc10]

This is really great. Reminds of those early 00s Balenciaga ads.

 

[Benn98]

This is really great. Reminds of those early 00s Balenciaga ads.

I see that as well. I find the evolution of Sims truly remarkable!
Because the campaign is so confident it makes me focus all the more on the clothes. Where are they from? Because everything looks stunning.

 

[RaisinBoy]

I see that as well. I find the evolution of Sims truly remarkable!
Because the campaign is so confident it makes me focus all the more on the clothes. Where are they from? Because everything looks stunning.

"Conceived and created alongside the Prada Fall/Winter 2020 menswear collection presented in January..."

I believe they canceled the show. According to prada.com, the lookbook will be online soon.

From what I'm seeing, I'd actually love this on the runway!

 

[Benn98]

From what I'm seeing, I'd actually love this on the runway!

Indeed! It looks promising, especially the dress and pattern.

 

[GivenchyHomme]

Prada's advertising looks great without Willy. I hope Miuccia won't allow Raf to bring him back!

 

[vogue28]

An only-girl advertising campaign from Prada after what feels like an eternity, and believe it’s the sole purpose as to why I am loving this so much. David Sims done wonders with the photography, love the black and white mixed with colour and Freja’s modelling here is brilliant.

 

[YohjiAddict]

Another excellent campaign from Prada, reclaiming her title it seems. Love Freja, love the B&W and the use of brushstrokes. Really 2001 which I adore.

Hoping that Raf doesn't ruin what's to come.

 

[Royal-Galliano]

i SO hope they stick to this look. it's grown-up, sophisticated and desirable without being too much in your face. i was never a big fan of hers but man, all that freja's selling here i'm buying.

 

[dior_couture1245]

I agree with Vogue28 that having an only-girl Prada campaign is so refreshing. It shows a little confidence and not a desperation to make sure every base is covered out of fear of backlash.

The B&W and color effect is well done, Freja looks good - nice dynamic modeling. She's never been my favorite, but she's done good here...I still think she should consider growing her hair long again...but what do I know??? LOL

 

[Benn98]

^LOL!!

I saw her in a wedding jewellery campaign during her height, I know I know, the last girl you'd imagine in wedding campaigns, and she was stunning in it. I quite like this new hair on her. It's certainly better than the platinum blonde do she tried a few years ago.

 

[vogue28]

New campaign images:

 

[dfwn2n]

Is she the only girl

 

[fashiont914]

How many times are they going to create the same campaign with the same girl...everyone pushing for change here but accepts the same old same old from Prada.........this looks like a story in Harpers Bazaar imo

 

[GivenchyHomme]

How many times are they going to create the same campaign with the same girl...everyone pushing for change here but accepts the same old same old from Prada.........this looks like a story in Harpers Bazaar imo

Freja was never really a true Prada girl. She walked for them several times, but never booked a campaign until many years later. Fall 2013 was her first campaign, and she actually suited the look quite well. Today it's like pushing a square peg into a round hole. She just doesn't fit. She must have a contract, because I can't think of any other reason for her to book the campaign every season.

 

[Benn98]

When you look at the current Prada and Miu Miu campaigns, I'd take Freja x Sims a thousand times over.