I love Primark! It used to be my favourite place when I lived in London and when I had to move home, I bought a box full of their ballet flats back home. I try to make a trip to London every year just to stock up on Primark shoes and clothes. So far, my shoes and clothes are fine, I have some which I have been wearing for more than 2 years and they are still great, just look a bit worn out. I have no problem with thier jeans, they fit me like a dream so I got one in indigo and black. It still fits lovely after so many washes.
But I guess it's different for someone not living around a Primark store like me, because you can buy a dozen cheap dresses and no one else around you will be wearing them, so that's cool. The quality's not as bad as I had expected, though.
I think the quality of their clothes are very poor and after a couple of washes lose shape and fade.
but I am picky and careful, when I was at college I often made the mistake of impulse buying there and bought a load of cheap looking crap half the time. Sometimes it is better to wait a couple of weeks and spend the money somewhere else...
I think the AW collection looks pretty nice. I still can't get over how cheap Primark is. It's crazy. We don't have any stores here that sell such trendy clothes for that good of a price. It makes so much more sense to sell trendy items so cheap, because I know the moment I buy something that I won't be wearing it for longer than half a season, hehe.
