Sabato De Sarno - Designer, Creative Director of Gucci

^^
Exactly,
In life you go further being liked than being competent.
If you are competent and liked, you won the lottery. If you are competent and know « politics », you are safe. If you are liked, competent and know about « politics », you are the king of the world.

And at LVMH, it is really important giving the way Arnault took over.

But, beyond all of that, is it still fair to consider KERING as Arnault’s competition? We have been used to use those terms for 20 years but Louis Vuitton alone is bigger than the whole group. Chanel alone is bigger than KERING. Hermes is Gucci, Saint Laurent and BV reunited.

In some ways, there’s a competition between Arnault and Pinault regarding real estate, celebrities, marketing and talents (designers more than executives) but I feel like their brands don’t even evolve in the same sphere lol.

The moment Arnault put his hands into Fendi to make it as big as Dior, the competition will really have no way to exist…
 
Why is everyone leaving Gucci though on a serious note? Surely it cannot be because of Sabato's vision for the brand? What is going on?
 
Let them all leave, they all played a role in this failure called ancora
Not exactly. They are mediocre but not the ones who took decisions and strategies.
Gucci at 10 billions, could have gone with 2 CDs like Vuitton and Dior - one menswear and one menswear - or if they really wanted to elevate the brand, cut all the tacky monograms and go the Loro Piana way, with a group of anonymous in-house designers, of the Hermès way, 2 public CDs + designers.
Someone chose Ancora guy, validated Ancora project, decided a documentary etc etc that's way above SdS paygrade.
The rot started at the head.
Looks like Bellettini and others demonstrated the principle of Peter.
 
^ this !

I’ve read this nonsense about MCG going to Gucci and ok, she’d probably be much better and create actual desirable pieces but what about menswear ? SdS won’t stay so who would do menswear to make it somehow a story along Greek goddesses in Gucci monogram ?
 

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