Sabato De Sarno - Designer, Creative Director of Gucci

[jeanclaude]

I'm not saying anything and I have no "opinion" on this. It's just a marketing plan that may or might not work.
Gucci needs their core client back and they will get him back sooner or later, with or without Di Sarno.
Fashion is all about clever or not so clever marketing moves & communication strategies. It's not about clothes or designers.

That´s the big mistake here. No CEO nor marketing campaigns are going to revive a brand. The only way of reviving a brand is through a designer able to do it. If the final product (clothes and accessories) is not desirable, there is nothing it can be done.

Kering do not want to see that the big problem is Sabato. They insist on keeping him, while changing everyone around him...but the problem is Ancora guy, as he is unfit to revive Gucci.

Remember that Gucci was revamped from the ashes by a designer called Tom Ford, not by a new CEO nor a miraculous marketing campaign. How Tom managed to do it?? By creating desirable products (and for that you need talent, not marketing strategies) .

 

[nationalsalt]

Assuming Pinault and Co. had a good idea of Sabato De Sarno's design style before they hired him, do you think they were actively seeking a designer who would make clothes with higher profit margins than Michele's?

Totally spitballing here, but I can only imagine that his vastly simpler garments would be somewhat easier and cheaper to produce than Michele's, therefore - assuming they still retail at similar price points - giving the execs a higher ROI per piece.

Obviously, this strategy hasn't quite panned out...but I'm wondering if the blame lies solely with De Sarno.

Thoughts?

 

[jeanclaude]

Obviously, this strategy hasn't quite panned out...but I'm wondering if the blame lies solely with De Sarno.

The blame lies in the execs, who chose to hire Sabato as CD, when it is obvious he is not fit for the job.