Sabato De Sarno - Designer, Creative Director of Gucci

[LenaLena]

But why would Kering want to get the "core Gucci client" back if they tripled sales without them? From a business point of view that makes no sense. Gucci under Alessandro did $10 billion without that appealing to that supposed core clientele.

It's a matter of brand heritage identity, it's not about actual numbers. Once a luxury brand looses the lux heritage it's no way back to the market. Hence the change of strategy at Gucci and more brands.

 

[grimm]

It will take time to bring back the original Gucci client.
Hype is great for brand awarness, actual sales is something else.
Dropping hearts at IG accounts does not translate to actual sales and
this was the whole issue with Michelle, too much hype, not enough sales.

I don't say Di Sarno is great, he's not. He's just a guy doing what has been asked from him. Brands are not dependent on designers, this is not the '90s.

How can you say Michele's hype didn't translate to sales? The numbers speak for themselves. He grew the business from €3.9bn to €9.7bn. That is a phenomenal amount. And he was just a guy doing what he was asked to do. Difference was his worked.

 

[LenaLena]

That´s the big mistake here. No CEO nor marketing campaigns are going to revive a brand. The only way of reviving a brand is through a designer able to do it. If the final product (clothes and accessories) is not desirable, there is nothing it can be done.

Oh no, this is not the 90's don't be nostalgic of by gone eras.
No matter if you agree or not, this is 2024, the luxury fashion section is plain, raw unsuccesful marketing. Boring? Yes! But this is it.

If you do not agree with their strategy just send your own brilliant suggestions to Gucci.