It's a matter of brand heritage identity, it's not about actual numbers. Once a luxury brand looses the lux heritage it's no way back to the market. Hence the change of strategy at Gucci and more brands.But why would Kering want to get the "core Gucci client" back if they tripled sales without them? From a business point of view that makes no sense. Gucci under Alessandro did $10 billion without that appealing to that supposed core clientele.