Sabato De Sarno - Designer, Creative Director of Gucci

[Frederic01]

Vannetti left after one year? Why?

 

[FashionPower]

Please share....why they were fighting for?

We heavily discussed all the drama and the beefs related to both Vanetti and Cercio's departure with PDFSD as soon as they were announced. The thread is 97 pages long cause we are not only discussing about Sabato's inability to design desirable clothing but also the management in supporting and elevating the very weak vision from the designer.
Long story short:
- Vanetti: honestly I don't think he ever got along with Sabato but he was good at hiding that. Vanetti was in shock after the reviews from the fashion pack of the first show, his aim was to make a huge viral show with models walking on Brera street in Milan, however the weather conditions forced last minute the team to switch location (Gucci HQ). Flop of first show + uncertainty in top management regarding decisions (the CEO before Cantino was basically a placeholder with no business vision) and Cantino gaining more power transitioning from deputy CEO to actual CEO and deep diving into people antics and behaviors made Vanetti feel quite insecure and this lead him to leave.
- Cercio: beef with artistic director Zanola. Zanola is Sabato BFF, Sabato cared much more about his view and opinions rather than Cercio, this lead to conflict in terms of image point of view for campaigns, social media and so on. Cercio and Zanola were basically duplicate redundant roles performing the same tasks, however Cercio was not feeling cared and, being a top manager, felt he had no power or influence. When you are at the top, you want people to listen to your input / suggestions, rather than ignoring them. At the end, it was a matter of perceived power. Honestly I think Cercio is a terrible PR / communication manager, another gay basic a la Anthony Vaccarello with no substance (imagine getting paid million of dollars for managing a luxury brand and then posting images of your son with face covered by heart emoji on public social media like a Karen...) who managed to build a career by knowing the right people and being at the right place and the right time, he's gonna flop at Givenchy too but his resume now is too important for other companies to ignore him. Also he was coming from LV so he's back within the LVMH group and Givenchy is pretty much of a dead brand in terms of PR, so they can't do worse than its current status. I even think that other gay basic thirst trap Buzzoni who got the new PR management at Gucci is better at PR than Cercio, even though they are quite similar (Cercio posts Karen images on public instagram, Buzzoni is flexing his new job position on social networks)

 

[donyan]

We heavily discussed all the drama and the beefs related to both Vanetti and Cercio's departure with PDFSD as soon as they were announced. The thread is 97 pages long cause we are not only discussing about Sabato's inability to design desirable clothing but also the management in supporting and elevating the very weak vision from the designer.
Long story short:
- Vanetti: honestly I don't think he ever got along with Sabato but he was good at hiding that. Vanetti was in shock after the reviews from the fashion pack of the first show, his aim was to make a huge viral show with models walking on Brera street in Milan, however the weather conditions forced last minute the team to switch location (Gucci HQ). Flop of first show + uncertainty in top management regarding decisions (the CEO before Cantino was basically a placeholder with no business vision) and Cantino gaining more power transitioning from deputy CEO to actual CEO and deep diving into people antics and behaviors made Vanetti feel quite insecure and this lead him to leave.
- Cercio: beef with artistic director Zanola. Zanola is Sabato BFF, Sabato cared much more about his view and opinions rather than Cercio, this lead to conflict in terms of image point of view for campaigns, social media and so on. Cercio and Zanola were basically duplicate redundant roles performing the same tasks, however Cercio was not feeling cared and, being a top manager, felt he had no power or influence. When you are at the top, you want people to listen to your input / suggestions, rather than ignoring them. At the end, it was a matter of perceived power. Honestly I think Cercio is a terrible PR / communication manager, another gay basic a la Anthony Vaccarello with no substance (imagine getting paid million of dollars for managing a luxury brand and then posting images of your son with face covered by heart emoji on public social media like a Karen...) who managed to build a career by knowing the right people and being at the right place and the right time, he's gonna flop at Givenchy too but his resume now is too important for other companies to ignore him. Also he was coming from LV so he's back within the LVMH group and Givenchy is pretty much of a dead brand in terms of PR, so they can't do worse than its current status. I even think that other gay basic thirst trap Buzzoni who got the new PR management at Gucci is better at PR than Cercio, even though they are quite similar (Cercio posts Karen images on public instagram, Buzzoni is flexing his new job position on social networks)

super interesting and insightful. I’m always surprised at the apparent level of pettiness and mismanagement in these supposedly very professionally run companies

 

[Xone]

We heavily discussed all the drama and the beefs related to both Vanetti and Cercio's departure with PDFSD as soon as they were announced. The thread is 97 pages long cause we are not only discussing about Sabato's inability to design desirable clothing but also the management in supporting and elevating the very weak vision from the designer.
Long story short:
- Vanetti: honestly I don't think he ever got along with Sabato but he was good at hiding that. Vanetti was in shock after the reviews from the fashion pack of the first show, his aim was to make a huge viral show with models walking on Brera street in Milan, however the weather conditions forced last minute the team to switch location (Gucci HQ). Flop of first show + uncertainty in top management regarding decisions (the CEO before Cantino was basically a placeholder with no business vision) and Cantino gaining more power transitioning from deputy CEO to actual CEO and deep diving into people antics and behaviors made Vanetti feel quite insecure and this lead him to leave.
- Cercio: beef with artistic director Zanola. Zanola is Sabato BFF, Sabato cared much more about his view and opinions rather than Cercio, this lead to conflict in terms of image point of view for campaigns, social media and so on. Cercio and Zanola were basically duplicate redundant roles performing the same tasks, however Cercio was not feeling cared and, being a top manager, felt he had no power or influence. When you are at the top, you want people to listen to your input / suggestions, rather than ignoring them. At the end, it was a matter of perceived power. Honestly I think Cercio is a terrible PR / communication manager, another gay basic a la Anthony Vaccarello with no substance (imagine getting paid million of dollars for managing a luxury brand and then posting images of your son with face covered by heart emoji on public social media like a Karen...) who managed to build a career by knowing the right people and being at the right place and the right time, he's gonna flop at Givenchy too but his resume now is too important for other companies to ignore him. Also he was coming from LV so he's back within the LVMH group and Givenchy is pretty much of a dead brand in terms of PR, so they can't do worse than its current status. I even think that other gay basic thirst trap Buzzoni who got the new PR management at Gucci is better at PR than Cercio, even though they are quite similar (Cercio posts Karen images on public instagram, Buzzoni is flexing his new job position on social networks)

Oh boy! got it...the gays in Milan hahaha. Thanks for taking the time to explain it all! <3

 

[proseccotabis]

Please share....why they were fighting for?

I am SEATED

 

[yslforever]

Where did this obsession with rosso + ancora come from, by the way? Why does ancora boy have such a fascinating fixation on them I can’t comprehend

That's pure marketing, he just wanted to make a "coup", like when Daniel Lee introduced a specific green tone to redefine Bottega Veneta.

 

[FashionPower]

I am aware that basically every brand have ridiculously inflated prices, however Gucci pricing always leaving me puzzled.
6k for a large sized canvas bag is out of control and out of touch with reality.
A large Andiamo from Bottega is roughly priced at 6k too, however it's 100% leather with intrecciato craft.
Even large monogram canvas bags from Louis are between 3 - 4k, same as the Dior Book Tote.
Gucci lacks the basis to support these kind of prices: it's not giving aspirational, it's not elevated, there no substance to justify the price apart from the logo status symbol flex, which you can get at Louis for half the price. If I wanted to flex I would spend 3k on a large Neverfull and get a monogram dress / blazer with the remaining funds.

 

[blueorchid]

Nothing else to do but laugh at the board. They really thought people were going to gucci for “quiet luxury”?? It’s always been a gaudy, over the top, tasteless brand, why would we suddenly want dour coats from them? the snake part is the cherry on top. They truly don’t understand their customers

This is what confuses me about the discussions surrounding Gucci, like... it's a tacky brand, at the end of the day. Tacky can be luxurious, tacky can be desirable, but what it should never be is boring.

They really need a creative director who understands that and could play with that concept. For now we just have this mess.

 

[proseccotabis]

That's pure marketing, he just wanted to make a "coup", like when Daniel Lee introduced a specific green tone to redefine Bottega Veneta.

what a crazy fail right?

Buzzoni who got the new PR management at Gucci is better at PR than Cercio, even though they are quite similar (Cercio posts Karen images on public instagram, Buzzoni is flexing his new job position on social networks)

the dude from Loro Piana right

 

[yslforever]

what a crazy fail right?


the dude from Loro Piana right

I don't think it is a total failure though, because we do associate this burgundy shade with Gucci now, the force of repetition.
And tbh; it is a really nice shade of red. That's imho the sole legacy Ancora kid successfully introduced into Gucci.
Ferragamo tried the same with the first Maxilian Davis show (it was another red) but this attempt failed as the colour is no longer associated with the brand.

 

[proseccotabis]

I don't think it is a total failure though, because we do associate this burgundy shade with Gucci now, the force of repetition.
And tbh; it is a really nice shade of red. That's imho the sole legacy Ancora kid successfully introduced into Gucci.
Ferragamo tried the same with the first Maxilian Davis show (it was another red) but this attempt failed as the colour is no longer associated with the brand.

very true regarding Ferragamo. Difficult to understand what we have to associate with Davis' tenure to be frank.
And i wonder when they will dissociate from the ancora red ....

 

[Monsieur Cristobal]

The ancora red will be a souvenir from a very precise moment, like the "L'aveugle par amour".

 

[PDFSD]

That was Gucci's executive director Alessio Vanetti's idea (another gay basic drama queen...who then got beef with other top management and Cantino and left the company).
He came up with the idea of Pink PP with Pierpaolo Piccioli while he was at Valentino and after realizing how a smash hit releasing a signature color was both in terms of sales and narrative / point of view he decided to replicate that stunt at Gucci too...simple as that. Since Pink PP became a staple for the brand and generated huge PR / sales buzz, he tried with a different color in a different brand, but the stunt was not that successful after all. Rosso Ancora is a much more wearable and luxurious looking color than Pink PP, however the designs from Sabato have been so poor (Zara like) that it did not manage to make an impact. PPP had couture looking dresses and gowns in Pink PP, Sabato had A line lacquered coats...no one buys Rosso Ancora apart from Jackies and Signoria slingbacks.
It's fun but depressing at the same time thinking that people with little fashion knowledge and gen Z associate Valentino more with Pink PP rather than Rosso Valentino.
Among the Gucci top management who contributed to the brand huge flop, apart from Sabato, Vanetti and Benjamin Cercio were definitely the worst: the former did not push Sabato enough in terms of design and image point of view and insisted on portraying this image of elevated Zara with much intellectualism and elitism with little (close to zero) substance, the latter basically did nothing during his tenure (apart from getting his yearly 6 figures check... no relevant celebs endorsements, constant kiddos beef with Zanola.
Gucci's flop history should be taught in business schools actually.

no lies detected ... slight adjustment anora red was already part of ancora boy project and for sure took ideas from the valentino pink concept pushed by vanetti at valentino also with bottega green being hot it was a easy copy trendy thing to do......

vanetti is expected to go to l´oreal i understood lol ...stay tuned for loreal blue lol

 

[yslforever]

The ancora red will be a souvenir from a very precise moment, like the "L'aveugle par amour".

Exactly like that, the next CD will terminate it and 4 years later Ancora Rosso will reemerge somewhere as a special edition ... That's I would do.

 

[MultiQsan]

The same can be said for the Ancora red shopping bags/boxes. I saw some customers walk out of the store with the usual green Gucci textured shopping bags. The salesgirl said managers asked them not to use green anymore as it reminds clients of Alessandro but many times customers still request for it calling the red ones cheap and doesn’t look like Gucci so they keep some in the back.

Says a lot I guess.