The Business of Magazines

Discussion in 'Magazines' started by Cicciolina, Mar 7, 2008.

  1. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    It’s interesting how any news about Anna and Edward has always lead to the discussion about their treatments to their respective editions on this forum even if the initial news itself doesn’t focus on such topic.

    First of all, how do you even know if Edward is more or less focusing entirely on print advertising? As far as I’m concerned, the total revenue from digital advertising is rarely published to the public. For all we know, the inventories that UK Vogue sells on their website are selling like crazy, not to mention if they make them available for programmatic buying, which has been a common practice for display network, digital placement.

    And how on earth did his decision to discount prices affect the entirety of CN? I’m genuinely confused as to how that works entirely. We may not know if percentages of his magazine’s revenue is bigger, less big, or as big as US Vogue’s but even without the available information on online revenues, his ad pages were significantly more than the majority of Vogue editions all over the world. How did that hurt the CN business as you implied?
     
  2. MON

    MON Well-Known Member

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    Its really hard to compare ad strategies for US and UK because those are separate and distinct markets.

    If you want to make a case against Anna, compare her magazine to her ACTUAL competitors — US Bazaar and US Elle.

    The constant need to drag Edward or Anna in to every post regarding anyone of them is already borderline fan war discussion rather than a logical marketing/advertising discussion.

    Anyway, if you want to fact check the post check ad prices for Bazaar and Elle compared to that of Elle. Is Vogue more expensive? If yes, then Anna even reaching 100 pages is already a feat and no wonder CN values her. If Elle/Bazaar is more expensive, then this 100 page pamphlet of a magazine is humiliating. That is how the discussion should be.
     
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  3. jorgepalomo

    jorgepalomo Well-Known Member

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    I didn’t know in which thread post it but Karla Martínez (Vogue Mexico EIC) made a post about my thesis (also she’s reading it). I can’t stop screaming. :heart:

    Also, I want to share this moment with you guys, means a lot to me, even I mentioned the forum in one of the chapters.
     
  4. Xone

    Xone Well-Known Member

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    congrats!
     
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  5. KINGofVERSAILLES

    KINGofVERSAILLES Utterly-Unknown Member

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    That’s awesome, congrats!
     
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  6. marsnoop2

    marsnoop2 Well-Known Member

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    Felicidades!!
     
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  7. MON

    MON Well-Known Member

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    A whole mood! Congrats jorge!
     
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  8. jorgepalomo

    jorgepalomo Well-Known Member

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    Thank you guys!!! :heart:
     
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  9. Benn98

    Benn98 Well-Known Member

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    Oh, that's splendid, Jorge! :heart::heart:
    Very keen to read it, so please do share it with us when you can.

    Karla is already one of my favourite EICs at the moment, and her acknowledging and sharing her spotlight like this just makes me like her even more.
     
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  10. dodencebt

    dodencebt Well-Known Member

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    This is amazing, congrats Jorge!!!
     
  11. aracic

    aracic Moderator

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    69.jpg 70.jpg
    Vogue Archive

    Perhaps not exactly on topic in this thread, but I wanted to share this very accurate (Nike?) ad published in Vogue, 1999. I feel like it's definitely something that should be printed on the back page of every single fashion magazine today because people seem to have forgotten unfortunately. Everyone needs a reminder that fashion magazines aren't supposed to mirror all the misery and ugliness of our world, but should rather offer an escape and inspiration by their creativity and beauty.

    Also congratulations to @jorgepalomo that is such an amazing achievement! :clap:
     
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  12. velvetandsilk

    velvetandsilk Active Member

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    elle media.png

    Elle Circulation:
    Total Circulation: 1,066,466
    Total paid and verified subscribtions: 1,034,112
    Paid subscribtions: 977,997
    Verified subscribtions: 56,115
    Single copy seles: 32,354
    Rate base: 1,050,000

    Harper's baazar Circulation:
    Total Circulation: 762,088
    Total paid and verified subscribtions: 714,378
    Paid subscribtions: 686,123
    Verified subscribtions: 28,255
    Single copy seles: 47,710
    Rate base: 750,000

    ellemediakit.com, Harper's Bazaar Media Kit
    Vogue USA I found data from 2016:
    https://www.directactionmedia.com/wp-content/uploads/2016/07/Vogue-Media-Kit.pdf
     
  13. velvetandsilk

    velvetandsilk Active Member

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    Tanslate by google:
    Conde Nast, the editor behind publications like Vogue, Vanity Fair or The New Yorker, is going through the most complicated stage in its history. Despite the current reduction in expenses and decided commitment to the digital environment, the company has not closed its accounts in green for years. Rather, it accumulates annual losses of more than 100 million dollars, a situation before which it has decided to dispose of some of its publications.
    The New York Times claims that Robert A. Sauerberg Jr., the CEO of Condé Nast, has proposed to the company's board the sale of three magazines as a savings measure. These are the publications Brides, Golf Digest and W, the latter specialized in fashion. The decision to put these assets on the market would have been made after losing more than 120 million dollars in 2017. Several US media outlets highlight the drastic nature of it for a publisher that, in the effort to balance its numbers, has ordered shutting down the print versions of Self and Teen Vogue and laying off about 80 employees last year. As a complementary measure, the company has begun leasing six of the 23 floors of One World Trade Center, the Lower Manhattan tower where it has operated its headquarters since 2015. Part of the newsrooms of The New Yorker and Vanity Fair will be affected with the entry of new tenants in the building. Although Condé Nast's situation is no worse than that of other media organizations, it has suffered like any other, the double-digit drop in magazine sales and advertising. In fact, the economic hole last year came about due to a sharp drop in advertising revenue from print editions. Her failed bet on projects like Style has also taken its toll. The publisher left this online fashion site last year, after nine months of development and an investment of more than 100 million dollars.
    On the other hand, she hopes to make a profit from CitizenNet, the platform dedicated to selling targeted ads that she recently bought. But it's not all bad news. A few days ago, Condé Nast confirmed the continuity of Anna Wintour, its creative director and editor-in-chief of Vogue magazine and creative director, on an "indefinite" basis.
    "Anna Wintour is an incredibly creative and talented leader whose influence is incalculable," said the group's CEO on her Twitter account. Sauerbeg with this confirmation extinguished the rumors that spoke about the retirement of Wintour, 67, after almost four decades linked to the company.

    source
    They have problems due to bad management and investment.
     
  14. MDNA

    MDNA Well-Known Member

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    Paco Tang, Group Publisher of Condé Nast China, resigns due to new global leadership structure.
     
  15. Hafyiez wafa

    Hafyiez wafa Well-Known Member

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  16. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    So things are a little bit different on the other side of the atlantic. Is it safe to say that your idea of circulation = paid & verified subscription + single copy sales? Because here in the majority of South East Asian countries, circulation only refers to the total copies being produced but not necessarily purchased or subscribed. We have another term for the latter measurement, which is readership.
     
  17. Benn98

    Benn98 Well-Known Member

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    GQ China is a well-oiled machine that doesn't need changing, in fact all CN China magazines are well run! Even CN Traveller.
    Why meddle with that?
     
  18. GivenchyAddict

    GivenchyAddict Well-Known Member

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    ^ CN wants to get more money to repair the mess they did the past few years. And well as the whole industry they can only rely on the Chinese. Because they buy clothes, they buy magazine unlike.. us i would say.

    I am tired of how China is still considered the cash cow by most of the industry.

    But besides that, corruption was very present at CN China. It was a matter of time for Paco Tang. Covid 19 just delayed his departure I think.
     
  19. Benn98

    Benn98 Well-Known Member

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    So Vogue actually reached out to her for a profile, and followed up with her 2 months later, adding that 'it might be a cover'? :sick::sick::sick:

    Also, with friends like this Stephanie woman, who needs enemies?

     
  20. Ken Doll Jenner

    Ken Doll Jenner Well-Known Member

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    Lol ever since Omarosa’s expose, I had predicted that a lot of Trump insiders were going to consist of disingenuous posse who would then spill every tea about them once he got sacked from the White House. They were looking to cash in on his downfall when the time is right. And now, this is the time.
     

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