The Business of Magazines

Discussion in 'Magazines' started by Cicciolina, Mar 7, 2008.

  1. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    But wouldn't you say fashionistas come and go as well? I think Conde Nest needs a business minded and fashion expert.
     
  2. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    Thank you. You are more knowledgable than I am. You are right influencers don't have power in fashion. I was just implying that they are a force right now. Anyways, I do think a change could happen. I'm more optimistic and I would love a new creative fashion expert to come a long and changed the industry. Its entirely possible. I don't believe in "never".
     
  3. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    6,971
    Likes Received:
    7,266
    Ah this point the question is not what they need but what will they do to not completely loose their power to the people from the tech world.
    How can the words « FASHION », « BEAUTY », « GLAMOUR » can co-exist in the world of « CONTENT », « DATA », « ENGAGEMENT »...
     
    LoveFashion25 likes this.
  4. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    You really hit the nail on the head with that one. I wish I had an answer to that. Do you?
     
  5. Lola701

    Lola701 Well-Known Member

    Joined:
    Oct 27, 2014
    Messages:
    6,971
    Likes Received:
    7,266
    I can pretend that I have that and we can all pretend that we have the answers but it doesn’t matter because we don’t make the decisions..
    We’ll just see the CN saga continue...
     
    Xone likes this.
  6. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    I wouldn't be shocked if in this decade CN continues its demise...
     
  7. Xone

    Xone Well-Known Member

    Joined:
    Sep 1, 2004
    Messages:
    2,301
    Likes Received:
    520
    Tbh i think what it worked before for her Vogue, right now it seems old and desperate, im sure she make them believe that they need her...and of course they do but CN last decisions that i assume was Anna's decisions seems clumsy and from an old point of view.....that in the end gonna destroy what's left. Know they are not gonna fire her, but at some point she is gonna leave so that's why they are preparing Edward....
     
  8. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    Same. I already see them preparing Edward to take Anna's spot. Its very obvious. Anna is still an asset with the Met Gala but even her ideas and trying to latch to anything relevant is sad to see.
     
    Xone likes this.
  9. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    26,067
    Likes Received:
    5,485
    It is indeed quite obvious that Edward Enninful will take over from Anna Wintour at American Vogue, once Wintour retires or even passes away while still holding the position. He's been groomed for the role since day one, just like Wintour herself once was while at British Vogue in the 80s.

    I do often wonder who would take over from Enninful once all this comes our way. Katie Grand? Sarah Harris?

    To be completely honest, given last week's rumors of Emmanuelle Alt departing Vogue Paris, my faith in the suits at Condé Nast making all these decisions with our beloved fashion magazines has been completely lost.
     
  10. thestylisha

    thestylisha New Member

    Joined:
    May 30, 2021
    Messages:
    11
    Likes Received:
    13
    As much as I hate to admit it, we are very much driven by a cult of personality. So, as much as the future of fashion magazines needs to involve fashion/art experts, these same people need to inspire interest and enough buzz for the social events, like the Met Gala, that carry the remaining shreds of what fashion is today.

    Everybody knows who Anna Wintour is. Her name alone is synonymous to Vogue. Her descendants need to follow this suit in being admirable, fashion experts, and in the way they dress, inspiring.

    I love Sarah Harris; her name and her Instagram are loved by many. Conde Naste need all rounders, not just people who are business oriented.
     
    LastNight and LoveFashion25 like this.
  11. LastNight

    LastNight Well-Known Member

    Joined:
    Nov 11, 2013
    Messages:
    616
    Likes Received:
    334
    The more newsworthy Edward makes British Vogue, the more obvious it seems that CN will shift him over to the US edition at some point. They need a star editor to take over the helm, Edward is setting himself up for that perfectly. He’s managed to create a hype around UK Vogue unlike that of what most publications on newsstands today are able to pull off. Regardless of whether you enjoy what he’s putting out or not, he’s built something that celebrities/models/designers are clamouring to be in. Billie debuting her new look and era there was a big win, US Vogue hasn’t created anything buzzworthy like that in a long, long time. It feels like he has brought back the excitement and exclusivity of landing the cover - he’s made it a big deal again. I don’t love everything he’s done at all, but I can’t deny that he has managed to ignite something special during his editorship.

    In the next 5 years I expect Anna will stand down from Vogue but remain at CN. Edward will move over to the US edition and Sarah Harris will take over British Vogue. I agree with others, she seems the most likely candidate. I expect it will be a quieter affair than what Edward is putting out now, but still decent. Rather like Emmanuelle stepping in after Carine’s epic reign - a solid publication but not as headline-making, it’ll probably be more like a modern version of Alexandra’s Vogue.
     
  12. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    Would that make Edward powerful in the fashion industry if he moves to Vogue US?
     
  13. LastNight

    LastNight Well-Known Member

    Joined:
    Nov 11, 2013
    Messages:
    616
    Likes Received:
    334
    Of course! He’d be the editor of the flagship edition of the most famous fashion magazine in the world. US Vogue doesn’t just require an editor, it requires a star. Not to say that an editor isn’t already a huge job, but running US Vogue is next level. They could go for someone like Amy Astley, who is the only other legitimate candidate I can think of. However, despite her experience, I think they’d want a splashier name to succeed Anna - even if it means there being yet another Brit at the helm :lol:

    The combination of an icon like Anna as CN’s Artistic Director and Global Editorial Director, alongside Edward (with his rising star power and modern savvy) as the EIC of US Vogue would be pretty compelling. For all the doom and gloom and uncertainty around CN at the moment, it could be a really exciting time if they play it right.
     
    Bertrando3 and LoveFashion25 like this.
  14. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    I totally agree! US Vogue needs to be refreshed and I think Edward would be a great fit. Say what you want about his covers and pictorials, but he does create excitement and buzz that US Vogue has been missing for a long time.

    What's going on with CN though? Why is it doom and gloom? Print industry is dying or close to dead. Is that why they are worried?
     
  15. 8eight

    8eight Well-Known Member

    Joined:
    Oct 27, 2008
    Messages:
    1,456
    Likes Received:
    296
    Both UK GQ and UK Vogue are £2 in my local store. Black stickers on both.
     
    Xone likes this.
  16. LoveFashion25

    LoveFashion25 Member

    Joined:
    Jan 17, 2021
    Messages:
    94
    Likes Received:
    37
    Its so weird to see Vogue at that price.
     
    thestylisha likes this.
  17. Xone

    Xone Well-Known Member

    Joined:
    Sep 1, 2004
    Messages:
    2,301
    Likes Received:
    520
    Maybe it's gonna increase sales who knows?.. They should try that with the other Vogue's. Vogue Italia cost 5 euro and C'mon it's not worth it. They offer luxury on their pages but in the end they want to reach the masses, so unless you don't make your magazine a little more "expensive" it's not necessary to charge that much specially when the page numbers are decreasing...

    The business model needs to change and it has nothing to do with condensing editors and contents..
     
  18. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    26,067
    Likes Received:
    5,485
    A reduced price of British Vogue isn't new, and I even recall the odd issue under Alexandra Shulman coming with the £2 sticker attached. Nowadays, however, a reduced price issue of British Vogue has become far more frequent.

    I was kinda bummed the April issue wasn't available at a reduced price, because I ended up paying full price (x4) to get all those Steven Meisel covers. Sod's law, as we call it here.
     
  19. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,186
    Likes Received:
    3,477
    It makes me wonder though - what happens if something happens with Edward? Conde Nast's business plan seems to involve stripping away a lot of their experienced staff and putting all their eggs in the one basket, so what's in place to cope with the unforeseen? Or is Anna Wintour going to be called on to direct things from the great beyond? There'd probably be plenty of money for spiritualist sessions but none to pay actual living staff.

    Anyhow, this morning I see news stories saying that Harper's Bazaar Australia is going to be relaunched in September.
     
    vavavinny and Bertrando3 like this.
  20. vogue28

    vogue28 Mod Squad Team Leader

    Joined:
    Jan 9, 2008
    Messages:
    26,067
    Likes Received:
    5,485
    Best news I've read regarding magazines in a long, LONG time:

    SMH.COM.AU
     
    Xone likes this.

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"