The Business of Magazines

[caioherrero]

They're probably all heartbroken inside, but you know fashion, sunny side up.

I really don’t understand how they fire all team of Vogue Paris and Vogue Spain and Italy still with some people responsible. So VP is being closed.

 

[Lola701]

I really don’t understand how they fire all team of Vogue Paris and Vogue Spain and Italy still with some people responsible. So VP is being closed.

The party was kind of a farewell with the team but I think they are also going on vacation…I think Emmanuelle and Geraldine might come back to prepare the transition or add finishing touches to whatever.

I would be very surprised to see them end that VP adventure like that, without no 100th anniversary party with people who have supported the magazine over the years…

I have a theory that maybe those international editions will serve as contributors for that « Vogue Europe » thing. Because while I think globalization and social media have kind of harmonized the way people think and consume fashion, there are some specific things about countries.

All the Vogue, except for Vogue UK and Vogue US, are really fashion magazines.

We will see it unfold anyway soon..

 

[8eight]

Can anyone please post the GQ interview from BOF ? Thank you in advance.

 

[tigerrouge]

While not related to fashion - with all the Conde Nast cost-cutting, I wonder what will happen to a publication like World of Interiors? Will it carry on relatively unscathed or do people have designs on its future?

The idea that consumers want to see "reality" reflected back at them isn't a sales model you can apply to every type of publication.

 

[Xone]

Anyone know what happened to Enrique Campos? He was stylist and ex Fashion Director of Marie Claire Spain. He died according to IG but there is no info on the subject.

Thanks

 

[Kerg]

Emmanuelle erased « editor in chief Vogue Paris » on her Instagram account…

 

[Benn98]

Guess the thread can be started then!

 

[Xone]

Emmanuelle erased « editor in chief Vogue Paris » on her Instagram account…

So let’s expect a post soon. September or october must be her last issues…

 

[LoveFashion25]

At this rate, Vogue's future is as a digital-only publication with the façade of being guest-edited by a revolving door of semi-famous people, with the main aim to sell you Vogue-branded T-shirts, and everyone involved in this picture will pat themselves on the back for being influential figures shaping the future of fashion.

The print industry is dying and I think it will be dead by the end of this decade.

 

[Koibito]

Giovanni Audiffredi from GQ Italia left too.

 

[aracic]

Emmanuelle erased « editor in chief Vogue Paris » on her Instagram account…

And so it's official at last....

tenor

 

[GivenchyAddict]

I understand the fact that EICs are leaving. What's the point of being an EIC if you don't have control over your cover choices nor your content.

Seeing the last GQ issue with The Weeknd, I don't see how he can be relevant for all the GQ editions... Anyway, I look forward to seeing Alt with Celine, Chanel and co...

 

[Lola701]

I understand the fact that EICs are leaving. What's the point of being an EIC if you don't have control over your cover choices nor your content.

Seeing the last GQ issue with The Weeknd, I don't see how he can be relevant for all the GQ editions... Anyway, I look forward to seeing Alt with Celine, Chanel and co...

For me that strategy is pointless if there’s isn’t at least one exclusive ed by country. Yes they are saving money but I do not think it’s sustainable in a long term. Basically, each GQ will be a translated version of the original…
The irony is that GQ France has the best art direction of them all.

If that strategy is applied to Vogue (it looks like it’s what is going to happen), There’s a need for a complete overhaul in terms of creative direction and contributors.

 

[mepps]

I actually liked Alt at VP.
She had her blind spots, but she always gave us fashion, while everyone else was desperately trying to be woke.
I can't even imagine who will be replacing her, or how hamstrung they're likely to be.

 

[aracic]

For me that strategy is pointless if there’s isn’t at least one exclusive ed by country. Yes they are saving money but I do not think it’s sustainable in a long term. Basically, each GQ will be a translated version of the original…
The irony is that GQ France has the best art direction of them all.

If that strategy is applied to Vogue (it looks like it’s what is going to happen), There’s a need for a complete overhaul in terms of creative direction and contributors.

If the future of Vogue is the current American edition translated to all languages.... I'm out. Why'd it have to be the worst one of them all? I would really like to know who thought this was a great idea. There won't be any money to save once everyone stops buying, cause honestly what's the point? I certainly don't need five copies of the same N*gel S*afran disaster.

 

[Lola701]

If the future of Vogue is the current American edition translated to all languages.... I'm out. Why'd it have to be the worst one of them all? I would really like to know who thought this was a great idea. There won't be any money to save once everyone stops buying, cause honestly what's the point? I certainly don't need five copies of the same N*gel S*afran disaster.

I expect the new VP to be Vogue UK translated…
And to continue with what @MON said, I can see Vogue post-Anna being a global edition all together.

Edward better step his game up because right now, I would choose Vogue US over Vogue UK! Except for Meisel’s portraits, there’s nothing really worth buying in his magazine (IMO)…But we see how the responses are great so far for him so..

 

[tatouejeremie]

Vogue’s Global September Issue Will Feature More Shared Content, Different Covers

The issue marks the most extensive global content collaboration for Vogue since Condé Nast merged its international and US branches and promoted Anna Wintour as its global head.

By Chantal Fernandez August 5, 2021 04:30

When Vogue readers from Mexico City to Milan and Shanghai pick up their September issue, traditionally the most important release of the year, each will have a different model or celebrity on the cover. Inside, however, they will find many of the same images, including a fashion editorial styled and curated by editors in London and New York.
International Vogue editions have shared content before, most recently in March. But this issue, themed “New Beginnings,” marks the most extensive collaboration since Condé Nast merged its international and US branches in 2019. Where those past issues shared a theme or an editorial portfolio, this September, Vogue is sharing more than a handful of stories across print, digital and video.

“This issue represents an evolution of our newly collaborative approach to storytelling, in which editors around the world work together on stories with Vogue’s global audience in mind,” said Anna Wintour, Vogue’s global editorial director and Condé Nast’s chief content officer, in a statement.

Unlike at GQ, which enlisted The Weeknd to appear on 17 of 21 international September issues, the Vogue covers remain distinct from market to market. American Vogue is expected to go with an American fashion theme to correspond with the Met Gala in September. The covers will connect in subtle ways, however, with each including an interpretation of a sunrise.

Vogue editors-in-chief in Germany, India, Italy, Japan and Spain have exited the company in the last year as part of a consolidation strategy announced last December, designed to cut costs and help the publisher invest in digital and return to profitability after several challenging years of heavy losses. Longtime American Vogue editor Anna Wintour was appointed global head of the title. British editor Edward Enninful was promoted to oversee Europe and Taiwan’s editor Leslie Sun was given oversight of Japan and India.

As part of the new structure, Vogue will appoint heads of editorial content in regions where editors-in-chief previously operated independently from their peers in the US and UK, competing with them for advertisers, photographers and celebrities. So far, Francesca Ragazzi has been named the head in Italy and Ines Lorenzo in Spain; both were internal promotions. But many content head positions are still not finalised, and more editor-in-chief departures are expected.

Vogue China’s September issue marks Margaret Zhang’s first as editor in chief since she was appointed in February, succeeding Angelica Cheung after her exit last November.

Meanwhile, in the US, Virginia Smith is among the Vogue staffers with new responsibilities — she is now the global head of fashion network, in charge of all shoots across markets and platforms. She oversaw an editorial for September styled by British Vogue fashion directors Julia Sarr-Jamois and Poppy Kain as well as American Vogue contributing editors Camilla Nickerson and Alex Harrington, focusing on different themes in fall fashion and marking the first such collaboration for Vogue.

Other shared content for September includes a portfolio of emerging designers, with nominations from each market, and a profile of Miuccia Prada and Raf Simons, now collaborating at Prada.

Smith said Vogue will aim to reflect more points of view moving forward. “That idea of highlighting global voices across fashion is definitely something that we’ll be interested in doing even more,” she said.

bof

 

[GivenchyAddict]

All these names in the article gave me no excitement at all for anything Vogue-related. I guess I will continue on buying solely M le Monde, Self Service and Pop while expanding my Vogue Italia's archive.

 

[JohannesL]

I am pretty sure it will turn out to a fiasco in the future and good luck! But from now on I think I can invest my time in visiting vintage magazines!

 

[tigerrouge]

When you produce content designed to appeal across a wide range of audiences, you're aiming for the lowest common denominator, which has long been the way US Vogue has worked, despite people thinking it concerns itself with 'high fashion'.

Moving forward, we will universally be presented with bland crud accompanied by snippets of text where people say 'all the right things' while saying nothing meaningful whatsoever.