The Business of Magazines

Discussion in 'Magazines' started by Cicciolina, Mar 7, 2008.

  1. 8eight

    8eight Well-Known Member

    Joined:
    Oct 27, 2008
    Messages:
    1,398
    Likes Received:
    254
    FRom last months Press Gazette re womens magazines and how they have stopped immovating.


    3 August 2010
    By Dominic Ponsford, Oliver Luft

    Stylist editor Lisa Smosarski has criticised the conservatism in sections of the UK magazine market and called for greater print innovation to help reinvigorate established print titles.

    Smasorski said that newsstand women's magazines have converged in their content and "become quite nervous".

    "Everyone’s thinking about brand extension and digital platforms and thinking about magazines as multimedia brands – but actually it’s innovation in the core titles and engagement with the reader which will help them," Smasarski said in an interview with Press Gazette.

    "There’s been a lot of focus on digital particularly, looking at different revenue streams and changing the business.

    "But there is the bread and butter and magazines do remain at the heart of it, they have to lead and be exciting and invigorate the reader."

    The former editor of More! helped launch Stylist as a free magazine in London last October as a sister title to free men’s title Shortlist, which launched in 2007.

    The launch was sandwiched between the closures of free London daily titles thelondonpaper and London Lite, but Smosarski said the publishers were able to make a success of the title as there were a number of shortcomings in the existing women’s magazine market which it was able to exploit.

    Stylist had a lunch ABC distribution of 410,000 instantly making it the fourth biggest women’s mag by distribution and according to Smasarski, advertising is ahead of target and the title is on course to reach breakeven by the middle of year three.

    "I can remember going back to my university talking to the students a few years ago and saying the only thing I would genuinely be scared of in this market is a brilliant free women’s magazine," she said.

    She told Press Gazette that lots of magazines were "playing it safe" and that the launch of Stylist provided the market which much needed innovation.

    "People have been very negative about print over the last few years and very scared of the internet," she said.

    "What’s interesting for us is we are not resting on the old publishing model. That’s possibly the problem for many people rather than the format that content is delivered."

    Shei said readers have a "very intimate relationship" with print that the internet is unable to replicate and still made it a very appealing medium laced with potential.

    "The problem is how that’s put into people’s hands. You’ve got multichannel TV, the internet, iPads, iPhones, all pushing content - you don’t have to go to a newsstand to get that media.

    She said magazine companies had been slow in changing the way that they reach customers.

    "The newsstand is a tough place at the moment and there are huge amount of titles competing for women’s attention," she said.

    "What you’ve seen is a convergence of the content that’s being offered. In the celebrity pack for instance it’s really hard to differentiate between titles.

    "People have got quite nervous and they did stop innovating…We said we are new, we’re going to break the rules and be different. It’s innovative titles that usually succeed."

    The full interview with Lisa Smosarski can be found in this month’s issue of Press Gazette magazine.
     
  2. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    From JournAlert:

     
  3. pacersfanatic36

    Joined:
    Dec 7, 2005
    Messages:
    109
    Likes Received:
    0
    I'd originally posted this in the wrong place, the Lucky thread:

    From nytimes.com

    I do not like this idea at all. I didn't follow Jane religiously, but I do think Holley made it noticeably worse.

    Moreover, I saw Holley speak twice while she was at Jane. Once I saw her on an online media panel. The other was in a "focus group" setting (young women talked with the staff about what they wanted to see in the magazine). On the whole, she seemed kind of directionless and out-of-ideas (not what one wants in an Editor-in-Chief). She was more impressive in the "focus group" situation, but I expected more from someone with her title (a strong creative vision, as cliche as it sounds).

    I wonder if Andrea Linett will also leave; I think her and Kim have been close since their days at Sassy. And I'd love to be a fly on the wall in the Conde Nast cafeteria! Brandon Holley replacing both of the queens of Sassy!

     
  4. tentalicious

    tentalicious Active Member

    Joined:
    Mar 24, 2010
    Messages:
    6,501
    Likes Received:
    8
    Press Release by Parlan Publishing Group
    [via lofficiel [email protected]]
     
  5. Thefrenchy

    Thefrenchy Active Member

    Joined:
    Nov 13, 2006
    Messages:
    11,601
    Likes Received:
    4
    I was just reading an article about Xavier ROMATET, CEO of Conde Nast France and he said that their turnover (is it the correct word) this year should be of 80 million euros. The most interesting was that he said they may launch a new magazine in 2012, and that the name of the mag will be revealed in the next 18 months.

    I wouldn't be surprised if they chose to do a French version of Vanity Fair. I remember reading, back in 2008, that they hesitated between releasing GQ or Vanity Fair. And turns out they chose GQ; but maybe that'll be VF's turns this time... Could also be W...
     
  6. tentalicious

    tentalicious Active Member

    Joined:
    Mar 24, 2010
    Messages:
    6,501
    Likes Received:
    8
    ^hope it will be W!
     
  7. MissMagAddict

    MissMagAddict The future is stupid

    Joined:
    Feb 2, 2005
    Messages:
    26,396
    Likes Received:
    948
    Kim France didn't invent Lucky :lol: It was Kate Betts & James Truman that came up with the idea for Vogue Index after being influenced by Japanese fashion magazines. Which in turn gave birth to Lucky, Cargo & Domino.
     
  8. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    News about Conde Nast's UK iPad strategy (guardian.co.uk:(

     
  9. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    David Lynch set to do strange things with Wallpaper (same source:(

     
  10. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    James Brown's new business model... and his description of working at UK Conde Nast - "It's a beautiful place to be bored." (same source:(

     
  11. Flashbang

    Flashbang Mr. Magic

    Joined:
    Oct 14, 2008
    Messages:
    102,979
    Likes Received:
    20
    dailyfrontrow.com
     
  12. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    Some snippets from the past week or so (ediabuyerplanner.com:(

     
  13. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    (paidcontent.org)
     
  14. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    (mediaweek.com)
     
  15. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    The X Factor spawns weekly publication, Simon Cowell moves into magazines (mediaweek.co.uk:(

     
  16. GlamorousBoy

    GlamorousBoy New Member

    Joined:
    Apr 30, 2009
    Messages:
    4,725
    Likes Received:
    1
    ELLE à Table comes to Czech Republic. First issue will be on sale from 30th September.
     
  17. MissMagAddict

    MissMagAddict The future is stupid

    Joined:
    Feb 2, 2005
    Messages:
    26,396
    Likes Received:
    948
    source | blogs.runway.nytimes.com

     
  18. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    An organisation you've probably never heard of has changed its name (pr-usa.net:(
     
  19. tigerrouge

    tigerrouge don't look down

    Joined:
    Feb 25, 2005
    Messages:
    16,026
    Likes Received:
    2,984
    Someone gets good news (adage.com:(
     
    #1319 tigerrouge, Oct 4, 2010
    Last edited by moderator ywliu: Oct 4, 2010
  20. loladonna

    loladonna New Member

    Joined:
    Jul 7, 2008
    Messages:
    3,152
    Likes Received:
    0
    ^I love People Stylewatch. They remove all the pretentiousness of Lucky and just focus on clothes and accessories.
     

Share This Page

  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.
    Dismiss Notice
monitoring_string = "058526dd2635cb6818386bfd373b82a4"