i-D Magazine Names Global Creative Director and Editorial Director
Former Dazed and Confused art director Jamie Reid and Ssense head of digital content Steff Yotka will join the cult magazine, in the midst of a revamp under new owner Karlie Kloss.
Charli XCX and Troye Sivan shot by Eli Russell Linnetz for i-D. (Courtesy)
By
JOAN KENNEDY
16 October 2024
i-D magazine has tapped Jamie Reid as global creative director and Steff Yotka as global editorial director. Yotka and Reid will work alongside newly appointed editor-in-chief and chief brand officer Thom Bettridge to revive the cult publication, which was acquired by model and entrepreneur Karlie Kloss’ Bedford Media from Vice in November 2023.
Reid, who has served as art director at
Dazed and Confused,
Arena Homme+ and
Pop magazine, will be charged with developing i-D’s new visual identity, while Yotka — who has worked at
Vogue, Style.com and most recently as head of digital content at Ssense — will lead the magazine’s storytelling across print, digital and social.
i-D will return to print on a bi-annual basis in March 2025. Its website relaunched in September with a digital cover featuring Charli XCX and Troye Sivan.
