June 13, 2007 07:00 AM Eastern Daylight Time
MySpace and Ford Models Team to Discover the World’s Next Supermodel
MySpace Launches 2007-2008 Ford Models Supermodel of the World Global Search
LOS ANGELES--(BUSINESS WIRE)--MySpace and Ford Models Inc. today announced an exclusive partnership to create the online destination for
Ford Models Supermodel of the World™, Ford Models’ international model search that has spanned 50 countries annually since the 1980s. The search, which has discovered many industry stars including Chanel Iman, Liliane Ferrarezi, Nataliya Gotsii and Camilla Finn, will be open to applicants in any country around the world for the first time ever.
Until now, the competition only accepted applicants from countries and cities where Ford Models has scouts on the ground. Now, aspiring models in any city will be able to participate through the competition’s MySpace profile, where they can apply and interact with the agency, scouts and models already on Ford’s roster. Additionally, visitors to the site will have access to videos, editorials, blogs and other content created by Ford models, artists, photographers, agents and stylists. The Ford Models MySpace profile creates an unparalleled free exchange of ideas between people interested in fashion and professionals in the industry.
“By tapping into the MySpace community, Ford Models will be able to engage with millions of new faces and potential models quickly and without any geographic constrictions,” said Shawn Gold, SVP of Marketing for MySpace. “At the same time, MySpace users all over the world will get unprecedented access to the world’s most prestigious modeling agency.”
The
Ford Models Supermodel of the World MySpace profile will provide users and contestants with the ability to track real-time progress and results of regional competitions across every country. Users can also access exclusive video content from the search as well as videos from Ford Models talent including fashion, fitness and beauty advice; inspiring stories from previous winners; and insider information from Ford’s stylists, photographers and model scouts. The profile and competition will launch in July 2007.
“Joining Ford’s talent, knowledge and industry experience with the MySpace community creates a truly international destination for fashion and beauty without limitation,” said John Caplan, President and COO of Ford Models Inc. “Together, Ford Models and MySpace will facilitate a valuable connection between those aspiring to be a part of the industry and those who live it daily.”
Not only can contestants promote themselves through their MySpace profile, where they will be encouraged to continuously update their photos, videos, music and profile information, they can also interact with a community that shares their interest in fashion and beauty. Select applicants from around the world will be invited to New York City in January to compete in the
Ford Models Supermodel of the World international finals for one of three contracts with Ford Models Inc., the top prize being a $250,000 Ford Models contract.
About MySpace.com
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and member forums, MySpace has created a connected community. As the first-ranked web domain in terms of page views(a), MySpace is the most widely used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, the Netherlands, New Zealand and Latin America.
About Ford Models
Ford Models is the leading management company for models and artists globally, representing talented individuals worldwide for more than 60 years. Originally founded by Eileen and Jerry Ford, the agency remains a family-run business led by CEO Katie Ford. Currently Ford Models represents more than 2,500 talented individuals worldwide with offices in Los Angeles, San Francisco, Chicago, Miami, Scottsdale, Toronto, Paris, São Paulo and Rio de Janeiro, in addition to the company’s New York City headquarters. Visit
www.FordModels.com for more information. Also check-out
www.fordmodels.tv for digital videos created and produced by Ford Models covering the latest in fashion, beauty, style, music, art and pop culture through the eyes of industry insiders.
source wirenews.com