When a magazine can't do the Vogue Italia thing of putting one easy-peasy word on the front of the magazine, they're stuck having to reconcile how to get their coverlines to stand out against a busy image, while balancing the amount of empty space left on the cover. Making a commercially appealing cover IS an art in itself (a lost art, it seems, in many cases). But I can see why the 'refresh' has taken the shape it has.
Another month where I'm still interested in what UK Elle are doing.