So far two out of the two edits shown are just... stale: Rihanna’s shoot feels like something left over from Gaga in 2010, and now this “street” edit looks like something from the days of Scott Schuman in 2008…
As much as I genuinely like Enninful, and as much as I admire him for supporting, commissioning original, artisanal pieces from the likes of Kat Marks, Una Burke and Patrick Ian Hartley time and time again, and mixing their designs with high-profile labels, the results are so derivative here. And it’s not who you cast, or who’s shooting whom… it’s all about having a fresh, interesting perspective and a unique presentation: all the things Tonchi hasn’t been able to conjure up for his “collector’s” issue.