twilekboy said:
Perhaps the fact that our society's materialism has become so much more exaggerated and conspicuous truely reflects the end of the 20th Century... the dominant theme of that period being "modernism" and its demands of constant and exponential "progress..." the newer the better as it goes... to the point (I believe) that our lives are so detached from the very fundamental (material and social) aspects of human existence... food, water, shelter, community... things that used to occupy every moment of a persons life don't even register on the radar as we all just eat fast food, drink diet coke, and watch TV (or chat online
)... Essentially, we're bored! Only a hundred years ago (and for thousands of years prior to that) we kept busy with matters of survival, and now that those are out of our hands, we don't know what to do with ourselves... SO we continuously imagine new products and things that are required for "the good life" (and therefore survival), and we go out and acquire them.
I suppose thats a rather dramatic generalisation, but I guess in one way or another it makes sense in my head, lol...
I think its a good point, I agree with it. Its also worth thinking about the fact that while we don't deserve to live in this relative (some might say excessive) comfort, if the southern hemisphere had been slightly more developed in the 15th century, they probably would have acted the same way, it is a part of human nature, so it is very difficult to change it.
Going back to an earlier point, despite the awful working conditions experienced in many factories in Asia, the countries that the factories were originally sited in, such as Japan, then later Taiwan and Korea, have experienced significant development in the periods since that initial investment, Taiwan and Korea now both classified as NICS (Newly Industrialised Countries) rather than LEDCS (Less Economically Developed Countries) as much of Asia is. In Korea a huge percentage of the population are university graduates, and pay is relatively high. Lucky Goldstar (better known as LG) have even sited a factory in South Wales, because labour there is cheaper than in Korea. Global shift towards Asian countries is creating many benefits, as well as the unfortunate downsides of exploitation. But with the comparative advantage of cheap labour over Europe, it is likely that investment will continue in Asia, so the problem is gradually getting better.
It is countries in Africa that now experience major problems. They often don't even have sweatshop factories to work in, and with growing agribusiness people are forced out of subsistence farming.
Its a bit off-topic (nothing whatsoever to do with fashion), but an example of the influence of a materialistic society is the farms that Tesco (a major British supermarket chain) buys its vegetables from. At a farm the workers have their nails inspected every day to ensure that they aren't too long so they don't damage the beans when they pick them. Then they aren't allowed to break the stalks off, they have to cut them with scissors. It reduces productivity, but they're willing to do it because otherwise they lose the contract, and the entire village, almost all of whom work on the farm, would then suffer. The intensive farming also causes erosion of the soil, in maybe 50 years time the village could be left with nothing but desert, because we demand perfect beans at such low prices. When its cheaper to fly beans from Africa than to buy those grown just down the road its clear that something must be wrong, the CAP just adds to the problems. We design everything to suit ourselves.
And just another note to AlexN (sorry
I do understand what you mean and i do agree with it, but taking it from an entirely basic, militant point of view: beauty is just a reason you want, as logos are a reason someone wants something else. Its materialistic in different ways, but its still materialistic. Neither can be condemned too seriously, particularly in our society. I think it is only the society itself that is the problem, not individuals within it, so while the difference between buying for beauty and buying to show off is a difference within society, from a view outside the society, either is materialistic.
Anyway thats my (badly explained) opinion, but everyone is of course entitled to disagree with it.