Lena said:i believe there's been a rise in conscious consumption, from clothes to coffee..
For the past few years, people have become "connoiseurs" or wanna-be connoiseurs, haven't they? In all kinds of areas. I think that's what you mean?
I can freely admit that I do enjoy good food, for instance, but there is a certain cost and sophistication limit when food doesn't really taste better, just different. Super chefs are struggling to come up with more and more strange combinations to be more cool and hip.
It's the same with clothes, people are struggling to be more hip and cool.
It's not that everything's been done, but people in general really are more conscious than ever about image, aren't they? It'll probably backfire soon, with people going back to the roots and showing off how they make fabulous with basics.
I'm just rambling. I'm dead-tired.