I walked outside of an A&F the other day... There was a man standing shirtless in front of a photo of shirtless men and soccer moms and their lovely darlings were all oogling him. Sure, you can wear A&F and be unique, but at the same time, I ask you to go there in 2001 and 2003 and try to tell me what efforts they made to change their clothes. Nothing changes, it's not unique. Some colors, some words. For the most part, nothing. No uniquity.
This lack of uniquity, combined with the fact that they promote their clothing through sex (a very cheap and effective method), shows their incompetence when it comes to fashion.
A true piece of expression/clothing doesn't depend on it's brand in order to stand out.
A true piece of expression/clothing doesn't depend on sex and goodlooks to sell itself, either.
Even the CEO of Abercrombie & Fitch himself said that he was promoting the company through the methods described above.
It's a company made for the often turbulent times leading to true adulthood.
And a lot like most the clientele at A&F, Abercrombie and Fitch is absent an identity.
This lack of uniquity, combined with the fact that they promote their clothing through sex (a very cheap and effective method), shows their incompetence when it comes to fashion.
A true piece of expression/clothing doesn't depend on it's brand in order to stand out.
A true piece of expression/clothing doesn't depend on sex and goodlooks to sell itself, either.
Even the CEO of Abercrombie & Fitch himself said that he was promoting the company through the methods described above.
It's a company made for the often turbulent times leading to true adulthood.
And a lot like most the clientele at A&F, Abercrombie and Fitch is absent an identity.