testinofan
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Armani Collezioni-Andriy Shevchenko, Kristen Pazik the photographer is Peter Lindbergh 
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The Red Carpet Highlights of... The 82nd Annual Venice Film Festival 2025!
F/W 06.07 Ad Campaigns
- Thread starter Ceptuouse
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From COACD:
Jollyon Carter, Caroline Ribeiro, Caroline Winberg, and Noot Sear for Banana Republic Holiday.
Jollyon Carter, Caroline Ribeiro, Caroline Winberg, and Noot Sear for Banana Republic Holiday.
I'm impressed by the dedication to searching out the latest news and scans for the campign thread by our members. If you want to know the latest on campaigns, TFS is the place to search because of all your hard work. Thank you.
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^We do what we can! 
Jeremy Dufour (Success Paris) and Mischa Barton for Morgan de Toi FW06 (Preview photographs)
http://www.mischa-b.com/gallery/index.php?cat=63
Oh, how I loathe her even more
Jeremy Dufour (Success Paris) and Mischa Barton for Morgan de Toi FW06 (Preview photographs)
http://www.mischa-b.com/gallery/index.php?cat=63
Oh, how I loathe her even more
F
fashionologie
Guest
here's the article from monday's wwd about the CK ads:
Calvin Klein's New-Look Advertising for Fall
By Marc Karimzadeh
NEW YORK — Fall advertising is taking a stark turn at Calvin Klein.
For the fall Calvin Klein Collection campaign, the cinematic black-and-white images of models Natalia Vodianova and Bev Moore evoke the urban modernism associated with Thirties photography.
The fashion house is making a clear departure from previous seasons. For the first time, Francisco Costa, creative director of Calvin Klein Collection women's, has had a significant influence on the message. The images were shot by of-the-moment photographers Mert Alas and Marcus Piggott, newcomers to Calvin.
Costa worked directly with Calvin Klein Inc.'s in-house ad agency CRK Advertising and Fabien Baron, creative director of the campaign, to create the concepts for the set and the styling. The additional influence in the campaign was a natural step for Costa, who was named Womenswear Designer of the Year by the Council of Fashion Designers of America this month.
"When you design a collection, you want to put forth an image that relates to it," Costa said. "I wasn't part of the past [campaigns], but it's naturally how it should go. All the inspiration of the pictures comes from when we started [the collection]."
Costa cited the work of Man Ray and Lee Miller as his inspirations for the campaign, which shows the two models dramatically posing like movie stars from another era against or on top of angular white props that have been cropped in each photo.
The campaign was photographed at Pier 59 Studios here. It was styled by Karl Templer, with Bill Doig serving as the set designer.
The previous three Collection campaigns were photographed by Steven Meisel, with spring featuring Vodianova in a sunny setting.
"There is more of a class separation," Costa said of the fall campaign. "I am not saying it's elitist, but there is more a sense of control. With Mert and Marcus, the result was a feel of distinction, of making it really luxurious."
Baron, who has contributed to many Calvin Klein images for the past 12 years, said he felt a sense of change at Calvin Klein, which steered the creative decisions.
"The first thing we did was to look at what Francisco had done, and the feeling, which was very 1930s," Baron said. "We wanted to do something graphic and more spacious. The cropping and the way it was shot was more photographic. We wanted to do something more artistic, more graphic, spacious, and with more precision that has a reminiscence of something from the Thirties and Forties — and very elegant, very sophisticated, very upscale, very sexy."
Baron also deliberately wanted to be different from the trend in luxury brand advertisements.
"When everybody else is focused on product-specific advertising — the bag, the eyewear — in a strong way, and advertising has become about product placement, we tried to do a feel that was more poetic, more reflective, a little bit more sexual in a way," Baron said.
There had been speculation that Kate Moss, who was tapped for the Calvin Klein Jeans campaign, would also return to the Collection ads, especially since Vodianova gave birth only two weeks before the fall shoot. "We had always planned on using Natalia," Costa said.
"Kate is much more urban in a way," he said. "With Kate, you see that street-wise mentality. Also, Calvin as a house, and him as a designer, always moved on. It was always about the next thing. I think to go back to Collection with Kate would be a mistake, because she is already in five collection campaigns," added Costa, noting it's a different case with Calvin Klein Jeans.
For the better-priced Calvin Klein line, licensed to Kellwood Co., the campaign was shot by Mikael Jansson on location in Los Angeles, featuring models Doutzen and Gabriel Aubry in a street setting, with grainier images giving the ads a more cinematic feel. The bridge-tier ck Calvin Klein ads, meanwhile, were shot by Patrick Demarchelier at Pier 59 Studios. They have a multiple casting theme, with models including Vodianova, Freja Beja, Anna Mayria and Danny Beauchamp, in poses reminiscent of the ground-breaking ck One ads from the nineties.
The Collection ads will break in August books and will run through October. Six Calvin Klein Collection portfolios featuring four- to eight-page spreads will appear in September issues of Vogue, W, Harper's Bazaar, Elle and Interview, as well as Vogue Japan. Company executives declined to disclose the cost of the campaign or the ad spend. CKI's annual advertising and marketing spend is estimated to be more than $200 million. Overall, CKI's number of U.S. ad pages will increase by 19 percent compared with last fall.
Costa, who did not consult Calvin Klein himself on the ads, indicated the importance of redefining what the brand stands for. "We wanted to create more prestige, with less product to make it more artistic," Costa said. "We have to create what it stands for, which is luxury."
Calvin Klein's New-Look Advertising for Fall
By Marc Karimzadeh
NEW YORK — Fall advertising is taking a stark turn at Calvin Klein.
For the fall Calvin Klein Collection campaign, the cinematic black-and-white images of models Natalia Vodianova and Bev Moore evoke the urban modernism associated with Thirties photography.
The fashion house is making a clear departure from previous seasons. For the first time, Francisco Costa, creative director of Calvin Klein Collection women's, has had a significant influence on the message. The images were shot by of-the-moment photographers Mert Alas and Marcus Piggott, newcomers to Calvin.
Costa worked directly with Calvin Klein Inc.'s in-house ad agency CRK Advertising and Fabien Baron, creative director of the campaign, to create the concepts for the set and the styling. The additional influence in the campaign was a natural step for Costa, who was named Womenswear Designer of the Year by the Council of Fashion Designers of America this month.
"When you design a collection, you want to put forth an image that relates to it," Costa said. "I wasn't part of the past [campaigns], but it's naturally how it should go. All the inspiration of the pictures comes from when we started [the collection]."
Costa cited the work of Man Ray and Lee Miller as his inspirations for the campaign, which shows the two models dramatically posing like movie stars from another era against or on top of angular white props that have been cropped in each photo.
The campaign was photographed at Pier 59 Studios here. It was styled by Karl Templer, with Bill Doig serving as the set designer.
The previous three Collection campaigns were photographed by Steven Meisel, with spring featuring Vodianova in a sunny setting.
"There is more of a class separation," Costa said of the fall campaign. "I am not saying it's elitist, but there is more a sense of control. With Mert and Marcus, the result was a feel of distinction, of making it really luxurious."
Baron, who has contributed to many Calvin Klein images for the past 12 years, said he felt a sense of change at Calvin Klein, which steered the creative decisions.
"The first thing we did was to look at what Francisco had done, and the feeling, which was very 1930s," Baron said. "We wanted to do something graphic and more spacious. The cropping and the way it was shot was more photographic. We wanted to do something more artistic, more graphic, spacious, and with more precision that has a reminiscence of something from the Thirties and Forties — and very elegant, very sophisticated, very upscale, very sexy."
Baron also deliberately wanted to be different from the trend in luxury brand advertisements.
"When everybody else is focused on product-specific advertising — the bag, the eyewear — in a strong way, and advertising has become about product placement, we tried to do a feel that was more poetic, more reflective, a little bit more sexual in a way," Baron said.
There had been speculation that Kate Moss, who was tapped for the Calvin Klein Jeans campaign, would also return to the Collection ads, especially since Vodianova gave birth only two weeks before the fall shoot. "We had always planned on using Natalia," Costa said.
"Kate is much more urban in a way," he said. "With Kate, you see that street-wise mentality. Also, Calvin as a house, and him as a designer, always moved on. It was always about the next thing. I think to go back to Collection with Kate would be a mistake, because she is already in five collection campaigns," added Costa, noting it's a different case with Calvin Klein Jeans.
For the better-priced Calvin Klein line, licensed to Kellwood Co., the campaign was shot by Mikael Jansson on location in Los Angeles, featuring models Doutzen and Gabriel Aubry in a street setting, with grainier images giving the ads a more cinematic feel. The bridge-tier ck Calvin Klein ads, meanwhile, were shot by Patrick Demarchelier at Pier 59 Studios. They have a multiple casting theme, with models including Vodianova, Freja Beja, Anna Mayria and Danny Beauchamp, in poses reminiscent of the ground-breaking ck One ads from the nineties.
The Collection ads will break in August books and will run through October. Six Calvin Klein Collection portfolios featuring four- to eight-page spreads will appear in September issues of Vogue, W, Harper's Bazaar, Elle and Interview, as well as Vogue Japan. Company executives declined to disclose the cost of the campaign or the ad spend. CKI's annual advertising and marketing spend is estimated to be more than $200 million. Overall, CKI's number of U.S. ad pages will increase by 19 percent compared with last fall.
Costa, who did not consult Calvin Klein himself on the ads, indicated the importance of redefining what the brand stands for. "We wanted to create more prestige, with less product to make it more artistic," Costa said. "We have to create what it stands for, which is luxury."
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F
fashionologie
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... and the accompanying pictures...
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^YES.
That's all I have to say about that
That's all I have to say about that
yourbestfriend
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Trista said:
Linda moved to 1 management about a season ago
Plato's_Cave
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^ Yup, yup. I had to double-check, because I couldn't remember where she moved, and then I just forgot to add it to the list.
Niiiice to see some Freja. And I've thought all along that she'd get Stella McCartney, so maybe she'll show up there too..
Niiiice to see some Freja. And I've thought all along that she'd get Stella McCartney, so maybe she'll show up there too..
bluedolphin
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Gabriel Aubry for ck? i want lag picsfashionologie said:
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VivaciousCohen
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I the new CK ads!!!!
thanks for posting them.
the new CK ads!!!! thanks for posting them.
Eccentricity
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Is it me or are winter seasons predominant to Spring in terms of the quality of marketing and advertisments? these are innovative, attractive and impecably executed.
My top 3:
(1)Louis Vuitton. Blunt and conscise. The brillance is astounding. Kickback 80's is glorious.
(2)Calvin Klein - gorgeous in motion photography, appropriate lighting
(3)Pring of Scotland - great headshot of Freja, wonderful contrasting and digital reediting
Worst: Gucci: awful, heinous advertisment with Iselin and Snejana. Void of emotive expressions and just somewhat lank and lacking. I hate the lack of creative direction from Frida sometimes.
My top 3:
(1)Louis Vuitton. Blunt and conscise. The brillance is astounding. Kickback 80's is glorious.
(2)Calvin Klein - gorgeous in motion photography, appropriate lighting
(3)Pring of Scotland - great headshot of Freja, wonderful contrasting and digital reediting
Worst: Gucci: awful, heinous advertisment with Iselin and Snejana. Void of emotive expressions and just somewhat lank and lacking. I hate the lack of creative direction from Frida sometimes.
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funkalicious
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But you've only seen 4 ads only?
Eccentricity
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I know, im not being haste in saying that Winter advertisments are generally more innovated than Spring ads, surely? and it does not take a genuis to know that Gucci's ad will probably be amongst the worst this season as they where last with their failed "whimsical romance in motion" theme. I just think Craig Mcdean is another Nick Knight - plain background photographer with very little versatility.
Blanche DuBois
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I can't believe this thread has already 100 posts and we have only 4 pics more or less...I also can't wait to see all the ads...but this is making me nervous...
and you can't really judge until you see the whole bunch of ads...
I'll give it a chance for Frida, I love her...
Hated LV instead...
and
can't wait to see Versace, and Chloé!
and you can't really judge until you see the whole bunch of ads...
I'll give it a chance for Frida, I love her...
Hated LV instead...
and
can't wait to see Versace, and Chloé!
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