It depends on so many factors.
Besides the corporate image of a fashion house, also it depends on the media Instruments used to distribute the advertisement message. ( billboard, television, in store, print (First Page, back cover). Then, casting directors, creative directors, photographers and stylists play a big role as well. And the girls who have been used in previous seasons - *hype machines* like prada / givenchy / burberry always book newfaces and more than often not only One newbie per campaign, which makes the campaign booking less precious than ysl for example (dont forget that arizona replaced claudia schiffer, linda e and daria w - true icons!). Anyway, the performance of the girl will decide whether she's gonna be a superstar or just one of many Riccardo Tisci wannabes.
Posted via Mobile Device