Givenchy S/S 2010 by Mert Alas & Marcus Piggott

i love both of them, but in these ads all i see is mariacarla. i think natalia's expressions are lacking some strength... but i like the ads as a whole, i like the movement and how the boys "fill" the background.
 
Simple and effective. I like the contrast between patterns and plain background in first two shots. I expected Natalia to lack any strength especially compared to MCB, but she isn't completely out of place.
 
Comparing with other plain or blahhhhhhh ads this season, this one really stands out. I'm deeply into the sharp contrast between its sophisticated pattern and simple setting.
 
I like it quite a lot. Compared to other campaigns, this one really stands out
 
MariaCarla and Natalia look perfect here, at first I was surprised Natalia got this but she looks great here. One of my fav ads this season.
 
The ads are good, is very weird to see Natalia with the black hair.
 
i love this

the colors are not really S/S, but their faces 'glow' and radiate such positivity... makes the clothes shine.
 
beautiful, the best this season, love MCB and the male cast do excellent job in this.
not sure if NV got different directions from the rest...
the pics of MCB alone, she is like an alien, very nice!
 
the boys annoy me mucho. its the poses, expressions and even hair. not so keen on the mc & nat combo, either. but its definitely better than last season's bedtime stories. :sick:
 
you can tell that givenchy's getting ready to change directions with this campaign. this is a high gloss, in-your-face commercial campaign meant to move product, create image, and push attitude. also, i love that the mens and the womens look were combined in one look because it just pushes the idea that this house has one strong look.
 
i'm pretty underwhelmed considering last season's luxurious setting...this looks like some cheap studio shoot...what a waste of the collection & both models.

and Natalia & MCB are two of my all-time favorites! dammit!

anyway i still can't wait for HQ's :P
 
Full campaign!

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givenchy.com
 
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^ Thank you so much for posting! :buzz: I love it! I'm in love with the third image :heart:
 

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