MulletProof
Well-Known Member
- Joined
- Apr 18, 2004
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I doubt Gisele 'could become' a girl of any label (Prada girl, Gucci girl, Chanel girl, Givenchy girl), she left that need/stage where models get their career 'sculpted' by a brand or label about 12 years ago 
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There may be an excess of attention on casting, when you stop caring about names (or just care less), you realise there really are very few cases where a model just doesn't have any chemistry with the label or the way an ad was composed and you can see it from the pages, but it's very rare. A bad campaign is often just the result of bad production, I think it's a bit unfair, if not shortsighted, to think models are to blame or hold that much of responsibility just because they are the faces of it (but not necessarily the brains). So in this campaign, I don't see anyone 'out of place', Riccardo certainly identifies his personal aesthetic (way before he started working for Givenchy) through Mariacarla and male models like Simone but how he explores the legacy of Givenchy seems to be in constant movement, always projected through models that don't really have much in common with one another, not even similar course of careers, let alone beauty. The way he adds models seems perfectly methodical and sensible about Givenchy's present and the unique presence a model is able to provide, I don't think he casts for the sake of casting or to make his models become Givenchy.
. There may be an excess of attention on casting, when you stop caring about names (or just care less), you realise there really are very few cases where a model just doesn't have any chemistry with the label or the way an ad was composed and you can see it from the pages, but it's very rare. A bad campaign is often just the result of bad production, I think it's a bit unfair, if not shortsighted, to think models are to blame or hold that much of responsibility just because they are the faces of it (but not necessarily the brains). So in this campaign, I don't see anyone 'out of place', Riccardo certainly identifies his personal aesthetic (way before he started working for Givenchy) through Mariacarla and male models like Simone but how he explores the legacy of Givenchy seems to be in constant movement, always projected through models that don't really have much in common with one another, not even similar course of careers, let alone beauty. The way he adds models seems perfectly methodical and sensible about Givenchy's present and the unique presence a model is able to provide, I don't think he casts for the sake of casting or to make his models become Givenchy.
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