Givenchy S/S 2012 : Gisele, Mariacarla, Chris & Simone by Mert and Marcus

I was so exicted to hear that Gisele ws doing Givenchy this season but I'm not so excited by this image. Gisele looks tired, bored, emotionless in a bad way....I expected her to channel a Modern day siren given the narrative of this collection. The male models are out smizing her! lol Its a bit too many props in this ad cant tell whats to be sold and whats to be an accent....But putting all that aside I do love this image. I love the mood and the darkness. i just feel that they could done away with the dog and truck and perhaps had the surfboards hauntingly stuck in sand giving this eerir desolated haunted beach....(very descriptive I know lol)
 
Simply adore this, its stunning, and i like the dark mood, looking forward to see more, and its a shame Lea is not in this, because i feel like she would be perfect addition!
 
It's boring. The entire campaign lacks energy, so I'm hoping MCB saves this.
 
Insider information has it that next season's inspirations will be sharks. What are they gonna do for that? Put a leash around the shark?

Placing Gisele and MCB in front of the Damien Hirst sharks and everything in black and white. You seriously got me dreaming.

And I don't get why people say they dont get the concept, it's just one picture and maybe the beauty of it is that you arent able to figure evrything put baswd on the fieat picture. i love the overall mood but I have problems with the styling of the guys. I mean, come on, suits lanyards and sandals? You must be kidding.

But it definitely looks like a good start. CANT WAIT for MCB, I bet she's killing it as Italian mafia lady shooting everyone with her fierceness.
 
This ad will be hard to top in my heart. It's just perfect! I love the monochromatic color palette. A perfect setting, a great cast, a great composition, greta photography and of course Gisele in that dress kicks some serious a$$ :woot: :woot:
I always want campaigns to tell a story, to make me fantasize. I don't really get the story behind it yet, but it definitely makes me fantasize
 
Way better than I expected, love the hard-edgy mood. And the cast is amazing, Gisele, the guys (and the dog) look great here.
 
love the pics, it's quite ala The Soprano poster campaign. love it!
 
it´s not bad but i would love to see some face expressions ^_^
 
Very moody and very dark.....therefore not very summery, but this is Givenchy we are talking about, so it's kinda expected.
This leaves me wanting to see more and obviously MariaCarla's take on the proceedings, because to be fair Gisele looks a little washed out and bored here.
 
i think the problem with this ad is in casting Gisele. She is a great model but doesnt work with the theme, she doesnt look like someoen that would look drepressed at the beach especially the way they styled her hair. Such a look makes her look older and out of place
 
so far I like it, it is givenchy and it is gisele period. Someone said the entire campaign lacks energy, guys that's just one pic out of the whole campaign :D that's the gisele effect though, she always give people what to talk about, people love it and people hate it, wouldn't expect differently
 
couldn't agree more with your last statement, she always incites such reaction. That's Gisele. Anticipating more before I can give opinion.
 
Despite the fact that I'm no fan of Gisele I quite like this. It's interesting, S/S campaign but a stormy looking beach. Fits the S/S collection.
 
this is gorgeous. i absolutely love it all. those shoes :buzz:
 
The concept is dull but what a pretty picture! Can't wait to see MCB.

Me too! I love the fact that they continuously always hold off on releasing MariaCarla's images...she could potentially make or break this campaign...even though Gisele has topbilling...:heart::innocent:
 

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