Gucci F/W 09.10 by Inez & Vinoodh

With all the ludicrous names and models wafting their arms around, that video added nothing coherent to this campaign.

What is superficially attractive in the video are the production values - like the money spent on getting the voices sounding nice - but an expensive audiotrack doesn't make a decent campaign. If the essentials are lacking, production values don't make up the deficit for me.
 
omg :rofl: ....this is ridiculous...I wanna slap them and ask why they all are being so slowwwww!

some of them actually look creepy... and others loose their charm when talking :ninja:

EDIT:...those nicknames :wacko:

:lol: the nicknames!

To me this campaign is the epitome of embarrassing wannabe-cool, the kind of that just makes people look at you with pity and amusement in their eyes, asking "err...what is she doing??". When it's all plain surface(like clothes here/the Gucci of today) without any real story or mysteriousity behind it, then the result is this.
 
what da toss? that video was so epic in its fail...

seeing Raquel go up and down in the end. oh my.
 
I truly love how H&M this is. Really valuable campaign.

I think the future creative directors of Gucci will look at this campaign either as a stain of the brand's history, or the ultimate embarrassment worthy of immense recognition and praise.
 
That guy Christian, a.k.a. "sandman", looks like he needs a nap, like ASAP
 
That video was just laughable. And I wish someone told Natasha to stop doing what she did at the end. It was not attractive at all. Actually, it was a hot a** mess.

It's such a shame because with the cast this had the potential to be a really great campaign. Oh well...
 
I truly love how H&M this is. Really valuable campaign.

I think the future creative directors of Gucci will look at this campaign either as a stain of the brand's history, or the ultimate embarrassment worthy of immense recognition and praise.

i'd like to believe that Frida was squealing with joy and pride when she saw the images in print and jumping up and down when she saw the video.

"I did SUCH a great collection, non? and this campaign shows everything i am about. it's so COOL! and EDGY! GO ME!" *giggle*

i wanna slap that woman silly. too bad God already whacked her out of her mind.
 
I'm suprised how many positive comments the video got :shock:

My favourite moments:

- Jaquetta saying saying her line.
- Freja's 'poop pose'
- Lord Ferdinand (everything about that one, esp his broken neck).
- Dree trying to fly, and trying even harder to act.
- How the video tries to create individual personalities, yet they're all clones - 'rock chicks, stars, free spirits' etc.
- They lame way it tries to make you think something interesting is happening by overlapping all the voice recordings.
 
This whole thing just looks like a mental hospital fieldtrip.

One Flew Over the Cuckoo's Nest?
 
I hate those voice-overs in the video discussing the characters.

Do you realize that they do not say ANYTHING - I mean really? Not even the usual 'strong independent woman' crap... It is sooo extremely stupid.
 
I luv the video! "So bad it´s good" hasn´t been this bad since the early 90s Red or Dead & Pam Hogg! And the way they are channelling some inner gucci-character deities from within... So inspirational. (I´ll have to pop over to gucci and ask if they want to see my spirit animal moves too...)
 
I dunno why alot of you hate it.
But honestly, since Frida is still crazy over the 'rock-chic' look. I kinda get where she's coming from.
This campaign, wasn't the worst actually. I kinda like it. Even though all shots are with the same clothing. Maybe because Jacquetta was cast, and the hype kinda gathered from there. It was disappointing to be honest, with Anja in the Pre-Fall shot. And, I could sense that because even GUCCI boutiques put the Anja Pre-Fall shot outside only.
 
Its not necessarily the clothes that are disappointing but the fact that Gucci went from trend-setting to trend-following is what pisses me off the most.
 

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