Gucci F/W 12.13 : Karmen Pedaru, Lenz Von Johnston & Nadja Bender by Mert & Marcus

[Spike413]

^Amen!!
So this is the continuation from the last campaign. They need a OG campaign with somebody strong, like Natasha or Raquel.
This looks like the same campaign over and over and over.....

And those campaigns with Natasha or Raquel hamming it up didn't blur from one into the other? Really???

The first two shots are nice, but there's something kind of off about the poses in the first one. If there was ever a collection that didn't call for "fierce" poses, this was it. It needs to be languid, less "posed". I'm hoping it's not indicative of the rest of the campaign.

 

[zacatecas570]

^They were great, this doesn't say anything for me, but to each it's own
Posted via Mobile Device

 

[ParisFashionMuse]

wow karmen looks amazing. i just dont see lenz as a gucci guy!

 

[Street_a_Licious]

he's a bit more... bohemian, but when Frida takes a liking to you and books you for a freaking campaign, you don't say no.

and i love the mirror floor, juxtaposed with the antique furniture.

 

[Flashbang]

Exactly. Plus, booking a Gucci campaign is one of those very very rare gold chance of male models to shoot with Mert & Marcus.

 

[Razzer]

It's not horrible. but i agree with everyone it just feels like the same concept over and over again and having Karmen in the campaign again is seriously dull.

 

[vogue28]

New campaign images:



photos taken by vogue28
from UK Elle September 2012

 

[valliaddict]

It looks like it's gonna be only Karmen & Nadja. I like them both, but I was also hoping for Bette or Ava to show up. Anyways, great campaign!!

 

[lelaid]

why are they putting karmen off to the side? in the first shot she is giving face like no one's business, my eyes go directly to her.

 

[LabelWhore4]

Wow, this is bad. I agree with the people that say its the same concept over and over. I was hoping they would replace Karmen, who is ever so awful, with Kasia. Nadja can stay because she is haute and the epitome of a Gucci girl. Mert & Marcus can gtfo as well. They are so stale and over saturated at this point. I'd be interested to see what Meisel could do with the brand.

 

[ChristyLeReveur]

^ good point but come on, Karmen isn't that bad. I hate the repetitive concept tho
Posted via Mobile Device

 

[cottonmouth13]

This is completely boring. Frida needs to step up her game when it comes to the brand's ad campaign. Honestly, the last Gucci ad that I really liked was F/W 2008 with Lily, Eniko, Abbey Lee and others by I&V.

 

[helmut.newton]

I really don't like the red-overtone to the campaign. Everything is so saturated with that red colour tone, it really doesn't do the collection justice. In fact, it makes the pieces look really mediocre.

Besides, this is really lacklustre compared to past campaigns. The casting is terrible too. They need someone new to come onboard because whoever is art directing these campaigns is not doing a very successful job.

 

[Mat Cyruss]

Hq

Vogue Australia via zinio

 

[Mat Cyruss]

Elle UK September Issue/screencap by me

 

[lightblue]

its too much but i still like it.

 

[vogue28]

New campaign image:



photo taken by vogue28
from UK Harper's Bazaar September 2012

 

[abadonna]

Karmen looks great!

 

[honeycombchild]

My Scan

 

[mikel]

I like what I see so far. It looks more like Craig McDean's work for Gucci though, but perhaps that's a good thing.