Gucci F/W 14.15 by Mert Alas & Marcus Piggott

[testinofan]

Great cast but the campaing is mediocre

 

[lukechapman]

Despite the lack of originality, i think the iconic cast sells this campaign really well!
Not to mention you can see quite well what the actual clothing looks like, which is always a plus (unless the clothing is ugly, of course).

 

[valliaddict]

I'm so glad Joan & Raquel are a part of this. I missed them both at Gucci, but I also miss the luxe scenery that Gucci has become so well known for. This is OK though. It would've been better if it were shot on the streets of London or something like that.

 

[mikose]

Now Gucci muse group are missing only Nadja ,Abbey Lee..
I think Clement,Janis.A,Arthur.G,Tomaso B,Baptiste R have a change too.But Kai Keller seem have most change.But I prefer Anton Wörman.He did better Kai in Fall/winter show.

 

[dsamg]

Who cares about the casting, it looks like a catalog. Super lame.

Agree. Perfect cast (-Suvi), very average campaign

 

[MyNameIs]

These are surprisingly good shots, but they'd be better suited for a lookbook or something. Seems uncharacteristically low key for Gucci.

Also, when I read the title, I was really hoping for group shots.

 

[LeChapeau]

WOW all the Gucci superstars in one campaign. I'm praying for group shots too... They all look really amazing but I LOVE Joan and Karmen

 

[Fancyfree]

It looks like catalog.

 

[ChristyLeReveur]

Amazing! The cast is great.

 

[yesitsdagny]

The cast is everything I could dream of!!! While I'm happy with all models presented, Karmen and Suvi are my faves this time. It must be the first time I even appreciate Karmen's blonde hair. She looks fantastic.

 

[MyFavorite]

Karmen rocks this time!

 

[HelaFav5]

So many good models,but the campaign is really boring.And no Nadja or Samantha G?

 

[subway 123]

Karmen nailed it!

 

[Vitamine W]

What a great lookbook !

 

[tigerrouge]

You can see the clothing, but there's no 'story'. While I don't expect an extravaganza every season, I do want a brand to put some effort into creating a sense of visual excitement through their advertising, over and above relying on people's affinity for a certain model, or a nice colour scheme.

When I consider the amount of money that's involved in campaigns, I do wonder how they can end up so forgettable. It's not about crowding the image with detail; you can create something very minimalist but nonetheless sensational. It's about wit, flair, a true sense of how to communicate through an image - and it's priceless. Or maybe not in Gucci's budget at the moment, because it all falls under the heading 'catalogue'.

 

[fashionlover2001]

Now its really an Iconic cast!!! All the Gucci muses in one campaign!!! I'm gagging!!

 

[AgrenateD]

it's pretty boring but i'm sure these will all look handsome in print.

 

[Creative]

Boring but WAY better than Abbey's eyesore and than last season’s forgettable and ugly ads.

In a way I sort of appreciate the subtle look of the images, but it could have been done so much better. Suvi's shot is surprisingly the best one. And although Raquel is my favourite model out of the bunch, her picture is the weakest. The team chose the wrong one.

I wonder if it's just the complete campaign. One shot per girl... It makes sense. I’m surprised they barely showcased the amazing footwear, though.


Joan and Karmen bore me to tears.

 

[Nepenthes]

I think Joan's shot is my favourite so far.

 

[anlabe32]

Wow, fantastic cast. The shots are simple but sufficient for an ad campaign. After all they showcase the collection very well.

I like 'm all except Joan's.
Hoping Daria, Nadja or Vanessa are in this as well. One shot per girl would be awesome.