Gucci F/W 2021.22 by Mert Alas & Marcus Piggott

[Overindulgence]

There's been a couple of unexpected partnerships with Gucci's F/W 2021. First, was the Balenciaga "collab" and now Mert & Marcus is photographing the campaigns--both of which ended up working really well. The campaign is fantastic, mainly due to the beautiful Kristen McMenamy.

 

[charles01]

I absolutely love this campaign for the more I see it! Fantastic, who would’ve thought Alessandro’s Gucci would’ve partnered with M&M to create a beautiful ad!

 

[MagFan]

They found each other. Just like in any other their editorial for Vogue or any previous campaign under Michele - pretentious and unnecessary big casting, overdone styling and no focus on someone or something.

Klein would have done this better

 

[Velasco]

Kristen is totally serving and I am totally here for it.

 

[Alien Sex Friend]

Wearing fleet Ilya harness and cap (they made ones like this 15 years now) grab a tag gucci and make some shots with it - not enough to bring bdsm vibe, sorry. There is some shoots with very very vaguely resembling of kinkiness but that’s like 3 out of 30 and the whole concept falls apart. There is no connection between models, I don’t see a storytelling here (supposed to be some bourgeoise weird kinky mansion or something) most of models lacks any kind of sexiness, rootstein mannequins look more vivid than them. Kristen save this a lil but but her storyline isn’t about bdsm either, she is standing apart in this campaign.
I guess I would never accept Alessandro’s brand vision. Gucci for me is Tom Ford/ Mario Testino / Carine Roitfled. Period.

 

[leyy]

Wonderland Digital

 

[Frederic01]

_ssolshine Instagram

 

[Frederic01]

Men's Journal Online

 

[mathiaskatz]

It's nice to see some Gucci work outside of the usual Luchford. Kristen's shots are by far the strongest.

 

[GivenchyHomme]

I’m not entirely sold on this, but the entire set is considerably better than the first few shots that were posted. I do think that most of this look like a W Magazine editorial. Many of the shots are simply not strong enough to stand out on their own. I blame that entirely on the weak cast. It’s no match for Glen Luchford campaigns or that stunning S/S20 campaign by Lanthimos, but it’s an improvement over the past year.

 

[aracic]

Sunday Times Style Digital Edition

 

[TunHakii]

ig/crfashionbook

 

[kokobombon]

suddenly, I want those boots... Kristen

 

[Vitamine W]

Love a bunch of shots here especially Kristens obviously. I'll pass on the film thank you, M&M couldn't edit a decent film if their life depended on it, its really a skill they don't master like many other photogs ( Im looking at you I&V ).
Just another bunch of moving editorial photos stringed together with no eye for storytelling or cinematic cohesion. Worst of all, these awkward teens might capture that fantasy bdsm vibe in a still. As soon as they move we see the dressed-up children they really are.

 

[tigerrouge]

Hire Kristen and you'll get great shots, but reliance on the McMenamy magic can only take you so far, if the rest of your campaign comprises a bunch of stilted poses by people who don't look capable of tying their own shoelaces, never mind whatever else is on the BDSM menu for the night.

 

[FashionMuseDior]

Kristen = Legend

Basta!

 

[SLFC]

Its refreshing to see some complexity back in at least one collection.

 

[vogue28]

Must admit that this is the first Gucci campaign thread that I've been compelled to revisit since Fall 2019. What a pleasant surprise to see Mert Alas & Marcus Piggott back shooting a Gucci campaign (might start reminiscing over the campaigns under Frida Giannini later).

 

[badgalcrush]

Kristen McMenamy









instagram.com