exactly. i mean i can understand the price going a little up because she's had much attention this winter,it was like the "it brand" so i expected it, but 800$ for a simple cotton dress or even for a top are just a little insane...esepcially because the style of some of those dresses can be found also in the Etoile line, for the half price so...but there is definitely the hand of emmanuelle alt behind this, they're definitely trying to repositioning the brand into an upper level, and increasing the price is the easiest way to do it..